MANILA, JULY 23, 2013 – BBDO Guerrero has been appointed as the agency-on-record of First Philippine Holdings Corporation (FPH). BBDO Guerrero has created a corporate campaign that will define FPH to various stakeholders, and this communication platform will serve as an over-arching theme across FPH’s different subsidiaries.
A network office of BBDO Asia Pacific, BBDO Guerrero is one of Asia Pacific’s most highly regarded creative Agencies, and maintains a Client portfolio that includes Pepsi, Johnson & Johnson, Fonterra, Pizza Hut, Emperador Distillers, Bayer Consumer Healthcare, Bayan Telecommunications, Wrigley and MARS.
First Philippine Holdings Corporation manages various businesses – energy and energy services, real estate, industrial parks, construction and manufacturing. This Lopez Group Company pioneers industries and infrastructure that advance national development.
The campaign will appear in print and online as well as informing the recruitment program for FPH amongst the nation’s most promising students.
“BBDO managed to convey a real understanding of the values which run so deep in our organization. But more importantly, they were able to portray this in a fresh and imaginative way which will transform the way our stakeholders consider us” said Danny Gozo, FPH Consultant for Corporate Communications.
“It is an honor to partner with First Philippine Holdings Corporation”, says Tony Harris, Chief Executive of BBDO Guerrero. “They are an organization driven with very clear qualities & characteristics and a determination to act with integrity in all aspects of their business dealings. We are proud to have already embarked upon an excellent working partnership,”
