Lowe Philippines’ Kuff ‘n’ Kollar campaign has won a Bronze in the Caples Awards, announced March 19.
Held in New York City with entrants from all over the world, the Caples Awards are a top honor in the direct marketing field.
The dry-cleaner’s campaign included three embossed postcards, each with an actual article of clothing on the front. Recipients could bring the postcard with them to any outlet for a discount on pressing. The same campaign was also awarded at ADFEST 2008.
credits:
Executive Creative Director: Steve Clay
Copywriter: Edward Ong
Art Director: Dylan See
Somjai Satjatham, John Foster, Mario Serrano;
Photographer: Simon Ng, Dindo Villaester
Producer: Ponso Tolosa
Digital Imaging: Simon Ng,
Roger Rapacon, Michael Logaring
Studio: Phenomenon
Accounts: Karlo Salazar, Tynna Antonio, Jaime Ysrael