pedigree
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Campaign Spotlight
PEDIGREE Dentastix Campaign takes dog oral care and makes it unmissable
Titled Good Dogs Have Bad Mouth, the work is built on a simple, powerful idea: making the problem of dog…
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Campaign Spotlight
PEDIGREE, AlmapBBDO launches AI tool to facilitate responsible dog adoption in Brazil
After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE, the leading brand in…
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Campaign Spotlight
Caramelo Show: A heartwarming celebration of mixed breed dogs, supported by Pedigree and AlmapBBDO
SÃO PAULO, BRAZIL – Last weekend, São Paulo witnessed an extraordinary first with the Caramelo Show, a dog show exclusively…
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Campaign Spotlight
Pedigree, AlmapBBDO celebrate the spirit of the Caramelo in heartwarming new campaign championing mixed-breed dogs
SAO PAOLO, BRAZIL — In a joyful, purpose-driven move that goes beyond branding and straight to the heart, Pedigree has…
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Awards News
BBDO Guerrero wins first Lion for Philippines at Cannes 2024 and Asia secures 6 Lions on opening night
CANNES, FRANCE — The first 2024 Lions winners were finally announced at the Cannes Lions Festival of Creativity’s first awards…
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adobo Exclusive
Industry leaders share forecasts and hopes for the future of digital marketing at IMMAP’s Boomerang into the Future
MANILA, PHILIPPINES — As the digital revolution accelerates, brands are faced with more opportunities to innovate the way they connect…
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Campaign Spotlight
Colenso BBDO and Pedigree offer an adorable antidote to teenage behavior
AUCKLAND, NEW ZEALAND — According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow…
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Philippine News
Brand & Business: Pedigree puts the spotlight on fur babies’ specific needs with 2 new dog treats
MANILA, PHILIPPINES — With its variety of treats, pet food brand Pedigree helps Filipino dog parents cater to their dogs’ specific…
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Campaign Spotlight
Campaign Spotlight: PEDIGREE® launches a kid to canine reading programme, via Colenso BBDO.
AUCKLAND, NEW ZEALAND — The fear of reading aloud and failing is proven to inhibit literacy amongst children. Over the…
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Press Release
Brand & Business: PEDIGREE DentaStix raises awareness on canine oral health in virtual media launch
MANILA, PHILIPPINES — Every pet owner wants to give their fur babies the best. That means going on long walks,…
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Campaign Spotlight
Campaign Spotlight: Pedigree adoption films call on millennials to take a baby step into parenting
AUCKLAND, NEW ZEALAND – PEDIGREE, after finding that 83 percent of millennials were delaying parenting, has set out to create a…
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Campaign Spotlight
Campaign Spotlight: Let Dogs Put Back the Good in Social Media with Pedigree’s New Social Media Platform by Colenso BBDO
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term…
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Campaign Spotlight
Campaign Spotlight: PEDIGREE® introduces The Season of Good Dog, an annual holiday just for dogs
Every nation on earth has an annual celebration to share with the ones they love. And finally, PEDIGREE® have created…
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