They’re not called social media for nothing. Various social media lent their support to a social event that can literally save lives.
Twitter and Facebook joined December 1- World AIDS Day by going red. Yes, U2 vocalist-songwriter Bono’s creation lives on as social media joins in. Literally painting their pages red, Twitter and Facebook showed support of the AIDS charity with varying styles.
By using hashtag #red, Twitter users spun the site’s homepage red. Within minutes of the news, users were tweeting in red, and of RED. In addition, the site enjoins users to link to the charity: Follow @JoinRED to find out how.
Enter Nike’s "Lace Up to Save Lives" campaign. Launched November 30 in London’s Niketown store, the sports brand launched its Red Football laces with Bono and strikers Joe Cole and Didier Drogba of Chelsea and Arsenal’s Andre Arshavin. All profits from sales of "Lace Up to Save Lives" go to the RED charity.
Twitter features a link to "Lace Up to Save Lives".
With tweets going red, Facebook began inviting users to change their profile pictures from a number of RED logos to choose from. By clicking on http://www.facebook.com/joinred Facebook linked users to the RED campaign site where more activities in support of the movement could be shared. The site includes easy-share info videos on HIV.
Search engine Google did its share as well. Using the AIDs red ribbon and World AIDS Days as a clickable icon on its homepage, visitors could link to a number of benefits and charities campaigning to fight HIV/AIDS, like UNAIDS, All for Good, The Global Fund for Fight HIV/AIDS, International AIDS Society, ONE campaign, The Living Proof Project, Act against AIDS, Keep A Child Alive, and, of course, RED.
