ASIA-PACIFIC – BANGKOK, OCTOBER 31, 2011: OMD Thailand has successfully retained the media business of Henkel – a leading global company with well-known cosmetics brands like Schwarzkopf and Syoss. Under the new contract, post an annual buying review, OMD Thailand will continue to handle the media planning and buying function for all Henkel brands in Thailand. The detailed Henkel media review, estimated to be worth USD 4 million, was conducted in June 2011 lead by Henkel`s regional headquarter based in Shanghai.
Sascha Knoepfel, Henkel Media Manager Asia Pacific said: “We are aware that Henkel is a very demanding client towards all our media agencies worldwide and especially in our growth region Asia Pacific. The level of media professionalism and media buying know-how we expect from our partners is challenging. We have confidence in OMD`s ability to continuously meet our strong expectations and therefore again entrusted OMD with our business in Thailand.”
