ASIA-PACIFIC – SYDNEY, AUSTRALIA, MARCH 2011 – Leigh Terry has been promoted to the position of CEO, Omnicom Media Group (OMG), Australia and New Zealand, from his previous role as joint Managing Director, OMD Australia.
In his new role, Terry will be charged with the leadership of all Omnicom Media Group assets in Australia and New Zealand, managing 11 offices across the brands OMD, PHD, M2M and Total Media. He will be based in Sydney, reporting directly to Omnicom Media Group APAC CEO Barry Cupples.
Cupples said, “The ANZ region is a jewel in the OMG crown, with both OMD and PHD performing phenomenally well in terms of reputation and scale. The ANZ market represents a huge opportunity for us, where we will not only maintain our number one position but aggressively strengthen our brand presence. Leigh has established himself not just in the digital space internationally, but as a respected Agency leader in Australia and he is perfectly placed to take OMG ANZ to even greater heights.”
“Leigh is one of the network’s brightest talents. He has triumphantly turned around every challenge we have ever given him. I welcome Leigh in his new role and wish him the very best,” added Cupples.
Commenting on his promotion, Terry said, “The management teams of all OMG ANZ brands are leaders in their respective field and they are credited for building incredible operations. This role is exciting as it involves working with people I know and respect immensely and I am confident of adding value to their efforts by ensuring we maximize the global resources of OMG in the region.”
A media veteran of 15 years, Terry joined OMD UK in 2001 as Head of Digital and strengthened the company’s offering in that space. In 2005 he migrated to Australia, and joined OMD to replicate the success of UK’s digital value-proposition. Terry quickly went on to assume the post of Managing Partner, OMD Australia in 2006.
