PARIS – France is in the air, once again, with Air France and agency BETC, thanks to a series of five films presenting the different services offered by the company, from the passengers’ point of view.
Satisfied, relaxed, or delighted – the passengers discovers all the pleasures of travelling “à la française”, as comfortable at the airport as mid-air.
The films, released this past March 30, invite us into the colorful, slightly offset and chic universe of Air France, following the style of the company’s safety demonstration video released last year.
Each 30-second film shows a different aspect of Air France’s services, including comfort, service, gastronomy via French cuisine, the perks of availing of Air France’s SkyPriority, and the convenience offered in Charles de Gaulle Airport.
The films come in eight languages, although staying true to the French accent, and will be distributed online and on mobile all over the world, with a strong media support in nine countries, namely France, US, Germany, Brazil, Canada, China, Spain, Italy, and Japan.
