ASIA-PACIFIC – HO CHI MINH CITY, VIETNAM, JUNE 9, 2011 – Telecommunications corporation ATI Vietnam has selected TBWA\Vietnam as its marketing partner following a lengthy pitch process that included six other agencies.
ATI has engaged TBWA for its consumer push as the company enters the consumer facing market, moving beyond their current portfolio of network solutions products. TBWA will be responsible for multiple brands slated to enter the market in 2011 and 2012, overseeing brand strategy, through the line marketing efforts, digital communications, and media planning.
“We believe ATI’s products will be key drivers in both their category and everyday consumer behavior,” said George Nguyen, Managing Director of TBWA\Vietnam. “The vision they [ATI] have is exhilarating and infectious. People who want to change the world are exactly the people we want to work with.”
Alistair Sawer, Managing Director of ATI, echoed that sentiment by saying, “TBWA is the right fit for us. They have a real enthusiasm for what we’re trying to do and a great understanding of the modern media environment.”
