It’s hard to say what P&G’s vice-president of Global Media and Communication, Bernard Glock, was more famous for, being on top of US$8.5 billion media spend for more than 40 brands worldwide, or arriving at the 2004 Cannes Lions on a motorcycle.
He proceeded to make waves at Cannes by saying, "The default position of the 30-second TV commercial, that’s what I’m fighting against. In 2004, it still feels like 1984, with Big Brother still trying to influence our thinking."
Glock sped off with three Media Lions that year.
That the same year, Glock introduced to the $4 billion US market a strategy that placed the planners in the marketing and media mix, a move only previously tried in two markets, the Philipipnes and Australia. The move restructured planning for a number of brands, giving planners wide oversight beyond media.
In early 2009, he prescribed a response to the economic crisis consisting of six Cs: talk to Consumers, build Confidence, embrace Competition, forge Collaboration and Consolidation, and sustainable development for the future, the Children.
Having retired from his post at the end of September, Glock is now focused on the World Federation of Advertisers as President. He first joined the WFA in 1998.
