Watching football with their friends is the most sacred moment left for guys. And that precious time is decreasing little by little.
100 girlfriends. 50 professors. and a handful of journalists persuade AC Milan fans to miss a Champions League match against Real Madrid through an organized fake event of poetry and classical music.
Fifteen minutes into the show, the prank is revealed.
Results:
1136 victims.
1.5 million watched the prank event live on SkySports.
10 million watched the day after in the news
5 million unique internet visitors
Hordes of fan appreciation globally through blogs and social media
Credits:
Advertising Agency: JWT Milan, Italy
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli
adobo magazine. The Word on Advertising.
