PHILIPPINES, AUGUST 6, 2010 – Since March 2010, the official Axe Facebook page has drawn close to 120,000 fans. Having a sound content plan and a solid strategy to getting members, the page immediately drew a strong following and developed a vibrant online community.
Axe Social Media Manager, Peter Juan, says, “More than just the sheer size of our community, we are quite proud of the fact that our members take the time to interact with us. We believe this is a testament to our commitment to regularly dishing out content that they can relate to as well as our efforts to have genuine conversations with them.”
It is this combination of fresh daily content and constantly connecting with the community that gets members to regularly visit the page whenever they log on to their Facebook accounts.
Axe Brand Manager, Paul Diaz added, “We are really happy about the outcome of the project especially since the page is growing in such a short time! I myself am very much hooked on the Facebook page because of the witty, sexy, and
highly entertaining content. We’re pleased that the page was able to congregate Axe users and fans nationwide and build a really interactive community.”
NetBooster Asia, the digital agency behind the success, launched two successful campaigns on the site: Guys Like Less and Date a Babe. Every post produced actual conversations with the members which resulted to an average of 500 interactions per post everyday.
The Axe Philippines Facebook account is at facebook.com/axephilippines. For social media services, visit NetBoosterAsia.com.
