With a track record of pioneering new businesses for DDB, Susan Dimacali takes on a new position as Chairman of DDB Cares. Dimacali founded having founded DM9, DDB Media, Tribal DDB, and Touch DDB over the last four years.
With the chairmanship of the corporate social responsibility (CSR) arm of the DDB group in the Philippines, Dimacali promises an entrepreneurial approach to the management of DDB’s CSR programs as well as those of its clients.
“After 25 years in the business of advertising and building brands, I am at that phase (where) I want to focus my energies on giving back to society. I am grateful to be given this opportunity to do this in a meaningful and sustainable way through DDB Cares. This will allow me to apply the vast experience and knowledge I have gained to benefit others who need our attention and support the most,” Dimacali enthuses.
“Ako Mismo” (I, Myself) has been the most active and visible of DDB’s CSR initiatives, with 300,000 members mobilized in its volunteer programs including fund raising for Typhoon Ondoy, and for the establishment of CNN hero Efren Peñaflorida’s learning center, among others.
Very active in the industry, Dimacali served as Chairman to the 4As and the AdBoard, as well as program committee head of two successive Ad Congresses. She will continue to serve as business adviser for the DDB Group of Companies.
Dimples Cruz, seasoned media strategist whose broad experience spans the region, leads as Managing Director of Touch DDB, and head of DDB Media. Just on its first year, Touch DDB with its Dial AMWAY Helpline garnered an Honorable Mention in the inaugural Media Thinking Awards for translating the brand and consumer insight into an integrated multiple channels campaign.
Gil Chua, President and CEO of the local DDB group of companies states, “DDB’s basic tenet of creativity will be more important than ever. We are applying creativity not just in crafting and producing commercials, but also in situating advertising and other forms of brand experience in the most constructive contexts. It will let us take brand communication to unseen creative heights, and bring clients to customers closer than ever before, close enough to just reach out and touch”.
