Eurobest Advertiser of the Year award will be presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
Guinness beer, existing over 250 years, makes the pioneer win for its 80 years of iconic advertising. The first official ad for Guinness beer appeared in the British National press back in 1929 with the slogan, ‘Guinness is Good for You’.
Guinness ads have won many accolades around the world, including numerous awards at Eurobest, Cannes Lions (including the 2006 Film Grand Prix for Noitulove), Clio, D&AD, and the iconic 1998 Surfer went on to win the "Best TV Commercial Ever" by Channel 4 viewers in the UK.
"Eurobest is all about the celebration of great creative work in advertising and communications and who better to inaugurate Eurobest’s Advertiser of the Year award than Guinness, who completely understand and appreciate the power of great creative and innovative advertising to drive their brand forward. We are delighted to further add to their anniversary celebrations this year with this accolade," said Philip Thomas, Festival CEO.
The Eurobest Advertising Festival was launched in 1988, organised by the same team behind the Cannes Lions International Advertising Festival, the Dubai Lynx International Advertising Festival and Spikes Asia.
