ASIA-PACIFIC – OCTOBER 2011: Komli Media, Asia Pacific’s leading digital media technology platform, has announced its exclusive partnership with the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
Building on the success of Jivox India, India’s leading cross-platform interactive video advertising, this partnership will extend the availability of the Jivox video advertising platform to reach Australia, Southeast Asia, Middle East and Africa. The partnership allows Komli Media to exclusively use the Jivox platform for running online interactive video ads (pre-roll, mid-roll, post-roll, expanding innovations, video banners, and mobile video) for its advertisers and agency partners across all platforms including online, mobile and all tablet devices.
Online video advertising is globally estimated to cross the US$3 billion mark this year. With more than 70% of all internet users in South East Asia watching online videos, it is expected to fuel a significant part of the overall online ad market growth.
Prashant Mehta, CEO, Komli Media said, “Jivox has great technology and built a fantastic team under Naren Nachiappen’s leadership. We are really excited to partner with Jivox as its leading edge platform brings tremendous value to all our advertisers and publishers across the Asia Pacific region.”
As part of this partnership, Komli division Aktiv Digtal will be able to offer a first of its kind video advertising solution to the South East Asian market. This multi-platform proprietary video ad serving technology that includes social sharing functionality and real time analytics is set to be a great hit with brands and advertisers.
“We see this as being a very attractive option for brands. In other markets, the ability to take TVC’s online has been a key driver in large-scale adoption of digital by the biggest advertisers. With this product we will also offer our advertiser partners data on engagement, viral social sharing and purchase intention through things like downloadable coupons so we’re looking to drive even further growth here,” added Matt Sutton, CEO, Aktiv Digital.
Naren Nachiappan, Managing Director, Jivox India said “Since our launch in India over two years ago, we are pleased to have become the fastest growing and largest video ad network. As we considered different options for expansion in the APAC market, it was clear to us that Komli Media had the unique combination of leadership, vision and APAC presence which makes them our ideal partner.”
