THE PHILIPPINES, OCTOBER 19, 2011: Online e-commerce site Multiply celebrated its latest Philippine milestone by throwing the country’s first-ever shopping party at Whitespace on October 17. As Filipino-run e-stores oncrossed the 100,000 mark last weekend, Multiply treated fashion lovers and merchants to a one-of-a-kind virtual shopping experience.
The US-based company started out as a social network where selling is against the site’s terms of service. But as Filipinos continued to used the site to sell products, management eventually realized the potential for e-commerce.
“I consider the Philippines to be the home of Multiply thanks to all you merchants who have made us who we are. We listen to you who have made us change our business model into the biggest online shopping destination of Southeast Asia,” said Jack Madrid, country manager of Multiply Philippines.
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Multiply Marketplace
Multiply unveiled the new and improved Marketplace, which has a section for featured sellers, who now accept payment through BDO, BPI, Gcash, Smart Money and PayPal. Payments are coursed through Multiply, making online shopping more secure and reassuring for those still reluctant about online payment and concerned about fraud.
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Featured products
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Bags from Multiply stores and event host Bianca Valerio
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Merchants, shoppers and the Techy Romantics
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Shoppers browsed the 90 featured stores on Lenovo laptops and were treated to vouchers for purchases. Showcased were products from 16 categories, including fashion, accessories, gadgets and mom and baby products. The site is not just for Multiply-neurs who make their livelihood from their online stores but also for brands that wish to be seen by Multiply’s six million digital sellers and shoppers.
Radio Frequency Identification (RFID) technology to “like” items via Facebook was also seen at the party. Long-time Multiply user, make-up artist and model Bianca Valerio hosted the event, which was marked by a fashion show and music from the Techy Romantics and DJ Mars Miranda.
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