Ten years after winning the Palme d’Or at the Cannes Film Festival for “Anino” (Shadow), film director Raymond Red returns with “Himpapawid” (English title: Manila Skies). From Cannes Film Fest winner, to future Cannes Lions Young Creatives, Red shows his support of the Creative Guild’s fund-raising efforts to fly winners of the Young Kidlat to the international advertising festival and competition.
This year, two Young Kidlat teams get to represent the Philippines at the Cannes Lions. The screening of “Himpapawid” is just one of a series of other fund-raising drives in the Creative Guild calendar.
< width="420" height="443" src="/global//UserFiles/raymond red ED. " alt="" /> Film director, writer and cinematographer Raymond Red
Red expressed his delight at being able to screen the movie at the Ayala theaters in its digital format, allowing the technical capabilities of the Red camera rendered in full detail. “This is the first time to screen the film in its full resolution, using the ultra high definition system of the Red camera. This theatre has 2K digital projection. The way it’s meant to be seen in the big screen,” he revealed.
It seems the effort is mutually beneficial. To address the perennial problem of indie films, venues such as the Creative Guild event is an alternative. “Distribution has always been the problem of indie film-making. This is one way of reaching its target market,” the director disclosed.
“Himpapawid” was shown in the country previously at Cinemanila, Cinema 1 festival, and has screened in three international events, the Tokyo, Dubai and Rotterdam Film Festivals
“It is evident through the years that Filmex has been supportive of the efforts of not only the Creative Guild, but of the AdBoard,” said an earnest Gerry De Guia, Filmex general manager.
< width="420" height="336" src="/global//UserFiles/BBDO guerrero CD joel limchoc and Gerry De Guia filmex GM ED. " alt="" /> (L-R) BBDO Guerrero co-ECD Joel Limchoc, Filmex GM Gerry De Guia
Raoul Panes, Leo Burnett creative director spoke of the continuous fund sourcing for the two teams to fly to Cannes. “We need a lot of money to finance the teams. Fortunately Filmex approached the Creative Guild and said they wanted to show Raymond’s film to the advertising community. It was great opportunity,” declared Panes.
Despite the costs, the Creative Guild is intent on sending two teams because it is a chance that has to be grabbed. “It was proven two years ago that we can (be successful in Cannes). Hopefully we can duplicate that. We have what it takes to win, but we have to get there first (in order) to compete,” added Panes.
< width="420" height="291" src="/global//UserFiles/raoul panes + csd ED. " alt="" /> (L-R) JWT Client Services Director-Golda Roldan, Leo Burnett ECD Raoul Panes, adobo editor Cynthia Dayco
< width="420" height="284" src="/global//UserFiles/rainier pengson zapped + danny red production designer ED. " alt="" /> (L-R) Zapped Rainier Pengson, Danny Red production designer, and the director’s brother
< width="420" height="300" src="/global//UserFiles/dulce, kathleen mojica, etal ED. " alt="" /> Dulce Aristorenas (extreme left), Kathleen Mojica (extreme right)
adobo magazine. The Word on Advertising.
