ASIA-PACIFIC – MARCH 1, 2011 – The AWARD (Australasian Writers and Art Directors Association) Awards were presented in Sydney on February 28, ending Circus, the three-day festival of commercial creativity. Erik Vervroegen of Goodby, Silverstein & Partners San Francisco led 90 judges from across the region, including Tay Guan Hin of JWT South East Asia, jury chair for Print, Poster, Outdoor & Ambient,in the selection of winners from over 2000 entries.
Asia produced six silver and 20 bronze winners from nine countries, led by the Philippines with two silvers and three bronzes, China with one silver and four bronzes and Indonesia with eight bronzes.
BBDO Guerrero/Proximity Philippines won a silver each for the “Lola Techie” campaign for Bayan and for the “Postcards/Business Cards” for the Department of Tourism. Adding to the Philippine total were two bronzes for Bates 141 Manila’s “Vote for Kids” for Tulakabataan and another bronze for DM9 JaymeSyfu’s “Rollercoaster” for MINI.
DDB China Group bagged a silver and bronze in Design for “Green Pedestrian Crossing” for China Environmental Protection Foundation. Ogilvy Beijing’s “DHL From to-Europe” for DHL took home a bronze for , as did Leo Burnett Shanghai’s “Supor Non-stick Pans” for Zhe Jiang Supor, and Ogilvy Shanghai’s “Red Flag” for The North Face.
Indonesia owes its eight bronzes to Y&R Jakarta’s “Books” campaign for LG Mobile.
Leo Burnett Hong Kong was awarded one silver, while Thai production house Illusion won two. Japan had two bronzes courtesy of beacon communications and O&M. Leo Burnett Malaysia and Bates 141 Taiwan received one bronze each.
Six golds were given out, evenly split between Australia and New Zealand. Clemenger BBDO Melbourne’s “Support Scent” for Guide Dogs Australia won two golds and was named Best of Show. Other gold winners in the BBDO network were Clemenger BBDO New Zealand’s “Theatre Ad” for the New Zealand Transport Agency and Colenso BBDO Auckland’s “Going West” for New Zealand Book Council
Special Group’s “Iggy and Orcon Together Incredible” for ORCON and Tontine’s “Dated pillows” by Happy Soldiers, also the winner of the new Creative Innovation category, round out the gold winners.
Saatchi & Saatchi, Sydney, was named Agency of the Year; BBDO, Network of the Year.
ASIAN WINNERS
PRINT
BRONZE Tide Magttraction – Ketchup, Proctor & Gamble, Leo Burnett India
BRONZE Management Book, LG Mobile ,Y&R Jakarta
BRONZE Management Book, LG Mobile, Y&R Jakarta
BRONZE Chicklit, LG Mobile, Y&R Jakarta
BRONZE Chicklit, LG Mobile, Y&R Jakarta
BRONZE DHL From to-Europe, DHL, Ogilvy Beijing
POSTERS AND OUTDOOR
SILVER Postcards/Business Cards, Department of Tourism Philippines, BBDO Guerrero/Proximity Philippines
BRONZE Romance Novel, LG Mobile, Y&R Jakarta
BRONZE Management Book, LG Mobile, Y&R Jakarta
BRONZE Chicklit, LG Mobile, Y&R Jakarta
BRONZE Vote for Kids, Tulakabataan, Bates141 Manila
AMBIENT
SILVER Trailer, IKEA, Leo Burnett Hong Kong
BRONZE Supor Non-stick Pans, Zhe Jiang Supor Co Ltd, Leo Burnett Shanghai
PRINT CRAFT
SILVER Rolled up bed: Steel Bed, Outdoor Innovation Co.,Ltd., ILLUSION CO.,LTD.
SILVER Ivory, WWF, THAILAND ILLUSION CO.,LTD.
BRONZE The ECD is out of the office, 4A Yahoo! Creative Awards, bates141 Taiwan
BRONZE Books, LG Mobile, Y&R Jakarta
BRONZE Mini Rollercoaster, British United Automobiles, Autohub Group, DM9JaymeSyfu
DIGITAL
BRONZE NIKEiD Generator Harajuku, Nike Japan, beacon communications k.k.
DIRECT MARKETING
SILVER Lola Techie, Bayan Telecommunications, BBDO Guerrero/Proximity Philippines
BRONZE Vote for Kids, Tulakabataan, Bates141 Manila
BRONZE Red Flag, The North Face, Ogilvy Shanghai
BRONZE Tune In To Me, UNICEF Malaysia, Leo Burnett Advertising/ARC
DESIGN
SILVER Green Pedestrian Crossing, China Environmental Protection Foundation, DDB China Group
BRONZE Green Pedestrian Crossing, China Environmental Protection Foundation, DDB China Group
CREATIVE INNOVATION
BRONZE Engine-driven free kicker Castrol Ichi-GO, BP Castrol K.K,. Ogilvy & Mather Japan
