ASIA-PACIFIC, SEPTEMBER 2010 – Half a year running and still going strong, BBH Singapore’s YourSingapore integrated campaign for the Singapore Tourism Board takes off from the shape of the city-state and turns it into iconic logos as varied as the people of Singapore and as ever-changing as the landscape of the city-state.
BBH Singapore won the rebranding pitch last year to replace the Uniquely Singapore campaign. YourSingapore is also the URL of the website (YourSingapore.com), which is a comprehensive portal for individual and business travellers, and even locals who wish to discover more of their home.
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The campaign also has print, TVC and out-of-home components.
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CREDITS:
Agency: BBH Singapore
Executive Creative Director: Steve Elrick
Creative Directors: Shawn Loo, Noel Yeo
Copywriter: Douglas Hamilton, Elena Fletcher
Art Director: Adrian Chan, Evonne Ng
Designer: Tomaz Goh, Edward Ng
Print Production: Michelle Tan, Lesley Chelvan, D’or Tey
Planner: Fredrik Sarnblad
Production company: Mecanique Generale, Thomas Koh, Cactus Studio.
TV – Agency Producer: Kristin Armstrong
Production Support: Partizan & The Mill
Commissioned illustrator for "Playful" Thematic Logo: Soh Ee Shaun
Website: Agency XM Asia
Living Logo Production/DI: The Mill (UK)
Digital Producer: Amy Wong
Account Director: Richard Powell
Account Service:Mike See, Lesley-Anne John ,Jonathan Kang, Rebecca Souw
