ASIA-PACIFIC, NOVEMBER 3, 2010 – Ogilvy & Mather Asia Pacific, Ogilvy & Mather Advertising Hong Kong and JWT Mumbai were the only agencies outside the United Kingdom that won at the prestigious 30th IPA Effectiveness Awards held on November 1.
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Ogilvy & Mather Asia Pacific’s “Comfort challenges the ‘rules’ and wins big in South-East Asia” for Unilever’s Comfort Fabric Conditioner won the Silver award. The communications campaign Andy & Lily in Clothworld improved market share and profit for the brand.
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Ogilvy & Mather Advertising Hong Kong’s case study “How branding generated sales, even in a recession” for MTR merited a Bronze. The campaign “Caring for Life’s Journeys” touched the hearts of commuters.
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JWT Mumbai won a Bronze for its “Diamond Bride” campaign for De Beers’ Forevermark Diamonds, which made diamonds aspirational in a market traditionally preferring gold bridal jewellery.
Seven Gold Awards, 18 Silver Awards, 13 Bronze Awards and eight Special Prizes were awarded this year’s competition. Among the night’s biggest winners were MCBD’s “As Good Today As It’s Ever Been” campaign for Hovis, which claimed the Grand Prix, Gold Award and Effectiveness Company of the Year; DDB UK and MEC for the “Best In Class” campaign for TDA Teacher Recruitment, which won Gold as well as The Channon Prize for Best New Learning and Best Multi-Channel; VCCP’s “The O2: A new blueprint for sposorship”, Gold and Best Media; and Fallon London’s “For the Love of Wispa: A social media-driven success story” for Cadbury, Gold Award and the Broadbent Prize for Best Dedication to Effectiveness.
To view the winning campaigns and creative work, and for more information about the Awards, visit: www.ipaeffectivenessawards.co.uk
