ASIA-PACIFIC, SEPTEMBER 8, 2010 – Spikes Asia is proud to present this year’s Advertiser of the Year Award award to Japanese retail chain UNIQLO, which provides people all over the world with pieces to create their own style.
The award is given to a brand that has consistently high creative communications and innovative marketing techniques across the Asia Pacific region.
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Naoki Otoma (pictured), Uniqlo’s Senior Vice-President, will receive the award during the Spikes Asia awards ceremony on September 21 at the Esplanade theater in Singapore.
“It is indeed a great honour and a pleasure to receive this award, " said Naoki Otoma. "We will continue to actively communicate, with innovation and humour, to make the lives of people better worldwide. We hope that you will look forward to our future activities as we continue with our mission of ‘Changing clothes. Changing conventional wisdom. Change the world.’”
UNIQLO, an abbreviation of "unique clothing", was founded in Yamaguchi in 1949 as the men’s clothing shop Ogori Shoji became a unisex casual wear store in Hiroshima in 1984 under the name Unique Clothing Warehouse. adopted the SPA (Specialty store retailer of Private label Apparel) strategy in 1997–exclusively producing and selling its own clothing, controlling every stage of the creation of its products.
Today, the company has expanded into over 900 UNIQLO stores worldwide and is a household name in Japan. UNIQLO is now Japan’s leading clothing retail chain in terms of both sales and profits. UNIQLO is a brand of FAST RETAILING group and among the top 10 speciality apparel retailers in the world.
Having won their first Cannes Silver Cyber Lion in 2007 and going on to win a Cannes Cyber Lion Grand Prix in 2008 for ‘Uniqlock’, they picked up three Spikes Asia awards last year – a Silver Digital Spike for their Parka series ‘Tokyo Fashion Map’, a Bronze Digital Spike for ‘Try H2 Heat Tech’, as well as the Spikes Outdoor Grand Prix for their ‘Human Vending Machine World Tour’.
“Without doubt, UNIQLO wholeheartedly embrace and encourage creative thinking. From working at the very core of creativity alongside artists, designers and musicians through to taking onboard the ground-breaking marketing ideas produced by their agencies, UNIQLO are not afraid to push the boundaries when promoting its products. UNIQLO are very deserving of the Advertiser of the Year accolade.” said Terry Savage, Chairman of the Festival.
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