GLOBAL, JANUARY 31, 2011 – Beyond the good old banner ads, Yahoo! presents twelve new ways for ads to get consumers clicking around the Yahoo! network.
Upon closer inspection, the basic formats for these online ads are already familiar to wired users. The Login option is essentially the wallpaper ads seen on celebrity blogs such as Perez Hilton. The “pushdown”, “pullover” and “mag ads” reveal an ad over the Yahoo! web page of choice. For something much bigger, one may opt for the OPA XXL for the ad to really fill the screen. Advertisers are encouraged to create ads as interactive as possible, either by plugging in a video or allowing flash interactivity.
Ads can also integrate with Yahoo! sites such as omg! for Hollywood gossip and Shine for women, taking a place of their own among the headlines with a flashing bulb effect to be more eyecatching. Another option for other yahoo sites is for the trailer to play after an animation, filling up a large portion of the content area. To make it more relevant in the real world, one can even offer coupons for print-out and use using their online ad.
“Content Mash-up” seems to be their answer to google ads, which use information from your RSS feeds to present potential customers the ad.
The most exciting offer seems to be the digitorial, which is a purely interactive experience between browsers and the ad.
Not so new to people glued to their computer and not as pioneering as Glow Interactive’s gamified banners for the USA Network on the New York Times site, but the possibilities are in the options for video, digital animation, and interaction. However, how to make the ads worth clicking is another story.
