ASIA-PACIFIC – SINGAPORE, AUGUST 11, 2011 — Yahoo! Inc. and PropertyGuru, Southeast Asia’s leading real-estate website, has announced a partnership that will see the two publishers deliver premium property-related content to over 17 million Unique Visitors across Singapore, Indonesia, Malaysia and Thailand.
In this first-of-its kind content partnership, PropertyGuru will deliver market intelligence, real estate news, expert views, interviews and articles, as well as related content such as real estate directories, upcoming events and mortgage guides on Yahoo! to help users in each of the four countries with their property decisions. The partnership will drive additional traffic to both sites, as well as increase brand awareness for PropertyGuru in the core property markets of the region. The agreement will also allow Yahoo! to monetize allocated ad inventories on PropertyGurus network.
Commenting on the collaboration, Managing Editor of Yahoo! Southeast Asia, Alan Soon said, "PropertyGuru’s content, combined with Yahoo!’s regional audience and advanced targeting capabilities, will deliver the best experience for online audiences. The partnership also strengthens Yahoo!’s commitment to bring locally relevant editorial content to our users and complements our news offering on Yahoo! News and Yahoo! Finance the two leading sites in Singapore, with expert articles in the real-estate field."
According to Steve Melhuish, Group CEO, PropertyGuru, the partnership is a win-win opportunity for both parties and enables readers to make informed decisions about their most important investments. "Property-related news, market intelligence, trends, tips and techniques of investment, is a closely-watched topic in each of the four markets. This partnership brings together the core strengths of Yahoo!’s tremendous reach in Southeast Asia and PropertyGuru’s diverse database and online tools."
Following the launch, the two parties have agreed to explore collaboration in other countries across Asia in the future.
