ASIA-PACIFIC – SINGAPORE, OCTOBER 12, 2012 – Havas Media has appointed Gaetano Squillante as head of digital strategy for Asia Pacific.
Prior to this appointment, Squillante was the global head of social and digital media at Adidas, responsible for building global digital ecosystem and platforms through partnerships and developing Adidas’ global social media strategy. He was a key figure in the success of Adidas 2010 World Cup campaign – ‘The Quest’ – and has driven the development of the global social media team.
Havas Media APAC strategy head SK Biswas said, “Gaetano is a very welcome addition to the regional strategy team. He brings in unique skill set of understanding not just the digital ecosystem but also what really delivers for a brand. He is a cool head and brings in ‘walk-the-talk’ philosophy and approach.”
