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Recognize wins in the creative industry as we bring the latest updates for the artistic and imaginative through exclusive interviews from adobo Magazine. Gain a fresh perspective that fuels inspiration and celebrates meaningful work.
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Why leaders need to advocate for their employees’ mental health, according to Cat Triviño
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Siklesa CEO and Founder Lorenzo Vega reimagines the classic Filipino kalesa
MANILA, PHILIPPINES — When it comes to Filipino heritage, only a few vehicles are as iconic as the kalesa. Although…
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Unilever Philippines’ first metaverse environment, U-COINVille, signals beginning of digital destinations for Filipinos
MANILA, PHILIPPINES — The metaverse has everyone talking. As the pandemic changes the way we interact with each other, tech enthusiasts…
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Why this Filipino nurse refused to sell his award-winning nata de coco wound dressing
MANILA, PHILIPPINES — Form definitely follows function in this year’s Good Design Awards Philippines Malasakit Award. While design is still…
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Gigi Garcia looks back on a stellar career with Ace Saatchi & Saatchi
MANILA, PHILIPPINES — Gigi Garcia-Iglesias is undoubtedly one of the brightest pillars of the country’s advertising industry, having clocked in…
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Global CEO Toby Southgate on what makes F&B ‘radically different’ from other agencies
CANNES, FRANCE — A renaissance is happening at top creative agency Forsman & Bodenfors (F&B). After 35 years, they’re taking…
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F&B Global Creative Chairman Anna Qvennersted on climbing the ranks as a woman leader, cultivating talent, and ‘true innovation’
MANILA, PHILIPPINES — Forsman & Bodenfors (F&B) is going through some exciting times, experiencing a renaissance — complete with new…
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Why the ratified Creative Industries Bill is a gamechanger for the Philippines, according to Christopher ‘Toff’ de Venecia
MANILA, PHILIPPINES — In support of the Philippine creative economy, the country’s legislators are optimistic that House Bill 10107, which…
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Per Pedersen’s love of advertising birthed Kill Your Darlings, a documentary garnering strong reactions from the industry
CANNES, FRANCE — Cannes Lions International Festival of Creativity is the biggest event that celebrates and recognizes the best in…
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Heineken Vietnam’s Anna Bizon on making drinking in moderation cool, having the courage to explore, and supporting communities
MANILA, PHILIPPINES — With over 20 years of experience in building and executing winning brand strategies for beverage brands, Heineken…
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Global President Suzanne Powers on how McCann Worldgroup is manifesting a vision through agency culture and conscious inclusion
CANNES, FRANCE — During the festivities in the Cannes Lions International Festival of Creativity, adobo magazine scored an exclusive with McCann…
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Why our best work comes when we aren’t working, according to John Mescall, McCann Worldgroup’s Global Executive Creative Director
CANNES, FRANCE — Effort is more visible and people are finding tribes again. This is how McCann Worldgroup Global Executive…
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Jury President Ronald Ng on why ‘Piñatex,’ the Grand Prix for Creative Business Transformation Lions, is winning across categories
CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 may have concluded but the creative work never stops.…
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