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Recognize wins in the creative industry as we bring the latest updates for the artistic and imaginative through exclusive interviews from adobo Magazine. Gain a fresh perspective that fuels inspiration and celebrates meaningful work.
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For Unilever’s Anna Mangilin, purpose is always at the heart of braver, bolder branding
MANILA, PHILIPPINES — Women in the creative industry are only getting bolder and braver. As they do, so do their…
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From Microsoft Paint to the One Club for Creativity — Filipino designer Pau Tiu is awarded Colorful grant
MANILA, PHILIPPINES — Music has always translated into colors in Filipino designer Pau Tiu’s head. Ever since Pau was a…
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What does it take to reinvent the decades-strong brand of SM?
MANILA, PHILIPPINES — As the Philippines’ biggest player in retail, SM needs no introduction. For decades now, the brand has…
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How a not-so-young creative’s award-winning idea for the Filipino LGBTQ community became a reality
MANILA, PHILIPPINES — One remarkable challenge that brands and businesses today face is answering the question: How can we, as…
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Jollibee Group CMO Dondi Gomez on building winning brands during and beyond the pandemic
MANILA, PHILIPPINES — When its strong business performance, market share gains, and marketing initiatives in the Philippines and around the world…
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Rakuten Viber’s Chris Aguilar on how tech brands can deliver real value
MANILA, PHILIPPINES — For Chris Aguilar, Rakuten Viber’s Marketing Director in APAC, brands need to be able to provide value.…
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Diversity, equity, and inclusion in the PH may not look like what you expect, Merlee Jayme says
MANILA, PHILIPPINES — For the first hybrid adobo SheCreative session last July 28, “#WhatWomenBuild: Fearless Future — The New Culture…
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Raxenne Maniquiz takes Philippine flora and fauna to Johnnie Walker’s luxury artists collection
MANILA, PHILIPPINES — In its desire to pay homage to the Philippines, Scotch whisky brand Johnnie Walker tells the visual…
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NCCA Chairman Rene Escalante still has plans for Filipino theater and art
MANILA, PHILIPPINES — The National Commission for Culture and the Arts’ newly minted Chairman Dr. Rene Escalante revealed his plans…
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Freedom is the future of the workplace, says Workbean Co-founder Kass Monzon
MANILA, PHILIPPINES — The first hybrid session of adobo SheCreative on July 28, entitled “Fearless Future — The New Culture…
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Brands should pay attention to K-beauty’s influence, and WGSN Analyst Sharon Ahn spells out why
MANILA, PHILIPPINES — With new innovations combining heritage, culture, and science, K-beauty is set to continue to influence and impress.…
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How do we fix the gender gap in Southeast Asia’s ad industry? Anne Ridwan lays out the data
MANILA, PHILIPPINES — Last July 28, adobo Magazine held “Fearless Future — The New Culture of Work,” the first hybrid…
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How Life by Petto’s ‘warm and fuzzy’ branding sets it apart in the pet health industry
MANILA, PHILIPPINES — Throughout the years, the status of beloved pets has continued to elevate. It has become more and…
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