Asia’s performance at the Cannes Lions International Festival of Creativity 2026 reflected a region finding success through different creative strengths rather than a single dominant formula. Singapore topped the regional Lions table with 24 Lions, ahead of Japan’s 12, while Thailand secured a strong third-place finish with seven Lions.
Together with India, China, South Korea, Hong Kong, Taiwan and Indonesia, the region amassed 58 Lions – four Gold, 19 Silver and 35 Bronze – across categories spanning strategy, effectiveness, craft, entertainment and innovation.
The results also highlighted where creative excellence translated into sustained recognition. Ogilvy Singapore emerged as Asia’s most awarded agency in this tally, collecting 16 Lions across “Vaseline Verified,” “Vaseline Originals” and “Love Hurts.” Leading the field was “Vaseline Verified,” which earned Lions across Creative Business Transformation, Creative Effectiveness, Creative Strategy and Brand Experience & Activation, making it the region’s most awarded campaign in this round of winners.
Alongside Leo Singapore’s Lions for “Vaseline and the Real Nigerian Prince,” Singapore’s agencies demonstrated the value of integrated, multi-category work that continues to resonate across the Cannes Lions jury rooms.
Singapore (24 Lions)
2 Gold | 6 Silver | 16 Bronze
“Vaseline Verified” — Vaseline
Agency: Ogilvy Singapore
- Creative Business Transformation: Silver
- Creative Business Transformation: Bronze
- Creative Effectiveness: Silver x2
- Creative Effectiveness: Bronze
- Creative Strategy: Silver
- Brand Experience & Activation: Bronze
“Vaseline Originals” — Vaseline
Agency: Ogilvy Singapore
- Social & Creator: Gold
- PR: Silver x2
- Direct: Bronze
- Creative Commerce: Bronze
- Creative B2B 0 Silver
“Vaseline and the Real Nigerian Prince” — Vaseline
Agency: Leo Singapore
- Social & Creator: Gold
- Health & Wellness: Bronze
- Media: Bronze
- Social & Creator: Bronze
- Brand Experience & Activation: Bronze
“A.I. Irresponsibly” — Brewlander
Agency: BLKJ Havas Singapore
- Outdoor: Bronze
- Media: Bronze x2
“Rooftop Revival” — Heineken
Agency: LePub Singapore
- Outdoor: Bronze
“Curfew Hostels” — Tiger Beer
Agency: LePub Singapore
- Entertainment Lions for Sport: Bronze
“Love Hurts” — Vaseline
Agencies: Ogilvy Singapore, VML South Africa
- Film: Bronze x2
Art’s Missing Period — Kotex
Agencies: DAVID, Ogilvy Singapore
- Health & Wellness: Gold
Japan (11 Lions)
1 Gold | 5 Silver | 6 Bronze
“Dear Difference” — Nikka Whisky
Agency: Dentsu Tokyo
- Industry Craft: Gold
- Design: Silver
- Industry Craft: Bronze
“Craftman.Ships” — Ships
Agencies: Hakuhodo Gravity Tokyo, Hakuhodo Cabin Tokyo
- Design: Silver
- Industry Craft: Silver
“Tigris — Condensed Identity” — Tigris
Agencies: Hakuhodo Tokyo, Anywhere Tokyo, Hakuhodo Design Tokyo
- Design: Silver
“Radio Time Machine” — Nichii Gakkan Co., Ltd.
Agency: TBWA\Hakuhodo Tokyo
- Innovation: Silver
“Voice of Food” — Ajinomoto
Agency: Dentsu Tokyo
- Audio & Radio: Bronze
“Goodbye RX-7: Saying Farewell to a Dear Friend” — Mazda
Agency: Luck Tokyo
- Entertainment: Bronze
“Silent Cleaning” — Kao Corporation
Agency: Whatever Tokyo
- Entertainment Lions for Gaming: Bronze
“Light Hole” — Kodansha
Agencies: Kodansha Tokyo, Geek Pictures Tokyo
- Film Craft: Bronze
“My Japan Railway” — JR Group
Agency: Dentsu Tokyo
- Creative Effectiveness: Bronze
Thailand (7 Lions)
1 Gold | 2 Silver | 4 Bronze
“Soil Stay” — Tra Mongkut Fertilizer
Agency: VML Bangkok
- Creative B2B: Gold
“Unfading Love” — Thai Life Insurance
Agency: Ogilvy Bangkok
- Film: Silver
“After Shit Happened Service” — Shield Insurance
Agency: VML Bangkok
- Film: Silver
“The Kaprao Criminals” — KFC Thailand
Agency: Wolf BKK Bangkok
- Film Craft: Bronze
- Film: Bronze
“Mother Strike” — Snack Jack
Agencies: Hanami Food Bangkok, Choojai and Friends Bangkok
- Film: Bronze
“Fertilizer 2.5” — Thai Health Promotion Foundation
Agency: Grey Thailand Bangkok
- Sustainable Development Goals: Bronze
India (5 Lions)
1 Silver | 4 Bronze
“Indianis Dentris” — Colgate
Agencies: The Refinery Mumbai, Brand David Communications Mumbai
- Health & Wellness: Silver
“Renu vs the City” — St. Jude India ChildCare Centres
Agency: Ogilvy Mumbai
- Health & Wellness: Bronze
“Sawaal Uthao” — Tata 1mg
Agency: Humour Me New Delhi
- Pharma: Bronze
“The Unofficial Official Sound of F1” — Sting
Agency: Leo Mumbai
- Audio & Radio: Silver
“Don’t Look Up” — Steadfast
Agency: TBWA\Lintas Mumbai
- Film Craft: Bronze
China (4 Lions)
1 Silver | 3 Bronze
“Viagra Blue Brands” — Viatris
Agency: Ogilvy Shanghai
- Pharma: Gold
- PR: Bronze
“The Yangzhou Qiao Bei Musical Suite” — Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism
Agency: TBWA\China Shanghai
- Audio & Radio: Silver
“Fascinating” — Shenzhen Tourism Bureau
Agency: The Nine Shanghai
- Industry Craft: Bronze
South Korea (3 Lions)
2 Silver | 1 Bronze
“The Life-Saving Receipt” — Chorogusan for Children
Agency: Dminusone Seoul
- Media: Silver x2
“Vision Pulse: Sight Beyond Seeing” — Hyundai Motor Group
Agency: Paulus Seoul
- Design: Bronze
Hong Kong (1 Lion)
1 Silver
“Back to Kai Tak” — Cathay
Agency: Leo Hong Kong
- Outdoor: Silver
Taiwan (1 Lion)
1 Silver
“The Switch Hit” — Mikkeller & Ugly Half Beer
Agency: Ogilvy Taipei
- Entertainment Lions for Sport: Silver
Indonesia (1 Lion)
1 Bronze
“Hear in Hijab” — Wardah
Agency: Dentsu Creative Jakarta
- Brand Experience & Activation: Bronze
| Country | Gold Lions | Silver Lions | Bronze Lions | Total Lions |
| Singapore | 2 | 6 | 16 | 24 |
| Japan | 1 | 5 | 6 | 12 |
| Thailand | 1 | 2 | 4 | 7 |
| India | 1 | 4 | 5 | |
| China | 1 | 3 | 4 | |
| South Korea | 2 | 1 | 3 | |
| Hong Kong | 1 | 1 | ||
| Taiwan | 1 | 1 | ||
| Indonesia | 1 | 1 | ||
| Total Lions | 4 | 19 | 35 | 58 |
