Thailand ended Cannes Lions International Festival of Creativity 2026 on a high note, accounting for the majority of Asia’s Day 5 winners through standout performances from Ogilvy Bangkok, VML Bangkok, Wolf BKK, Choojai and Friends, Hanami Food, and Grey Thailand. The final day of the festival saw the region earn recognition across Film Lions, Glass: The Lion for Change, and Sustainable Development Goals Lions, with emotionally resonant storytelling and purpose-driven creativity continuing to define Asia’s strongest work.
Film emerged as the region’s biggest success on the final day, with Thailand claiming four of Asia’s five Film Lions. Ogilvy Bangkok’s “Unfading Love” and VML Bangkok’s “After Shit Happened Service” both secured Silver Lions, while Wolf BKK, Choojai and Friends, and Hanami Food added Bronze Lions. Beyond Film, FP7 McCann picked up another Lion for “Recipe for Change,” while Grey Thailand capped the festival with a Sustainable Development Goals Lion for “Fertilizer 2.5.”
Film Lions
Thailand dominated Asia’s Film Lions performance, securing four of the region’s five wins, including both Silver Lions awarded to Asia.
Silver Lion
- “Unfading Love” by Ogilvy Bangkok for Thai Life Insurance (Thailand)
- “After Shit Happened Service” by VML Bangkok for Shield Insurance (Thailand)
Bronze Lion
- “Mother Strike” by Hanami Food, Bangkok / Choojai and Friends, Bangkok for Snack Jack (Thailand)
- “Love Hurts” by Ogilvy Singapore / VML South Africa for Vaseline (Singapore)
- “The Kaprao Criminals” by Wolf BKK, Bangkok for KFC Thailand (Thailand)
Glass: The Lion for Change
FP7 McCann added another Cannes Lion to its 2026 tally, with “Recipe for Change” earning Bronze in Glass: The Lion for Change.
Bronze Lion
- “Recipe for Change” by FP7 McCann for Puck (United Arab Emirates)
Sustainable Development Goals Lions
Grey Thailand closed Asia’s Cannes Lions 2026 campaign with a Bronze Lion for its sustainability-focused work for the Thai Health Promotion Foundation.
Bronze Lion
- “Fertilizer 2.5” by Grey Thailand, Bangkok for Thai Health Promotion Foundation (Thailand)
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