MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.
From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:
A holiday tribute to victims of domestic abuse
To pay tribute to the 24 women who lost their lives to domestic abuse in Sweden last year, Alla Kvinnors Hus (All Woman’s House) launched a campaign to raise awareness of the fact that the number of similar cases is expected to increase during Christmas. In partnership with Familjen, it created an advent candle, a staple Christmas tradition in Sweden used to countdown to December 24. However, unlike the usual advent candle, instead of having the numbers one to 24 symbolize the lead up to Christmas Eve, it shows the name of each of the 24 victims.
Life-saving hearts take over the streets of Bengaluru
To raise awareness of cardiac emergencies, Manipal Hospitals, in partnership with Bruhat Bengaluru Mahanagara Palike and Bengaluru Traffic Police targeted the place where many Bengaluru residents spend much of their travel time — traffic. In this campaign by Social Panga, over 100 heart-shaped stoplights were displayed. This led commuters and drivers to pay attention to the signboards with QR codes at the center of a heart, which lead to Manipal Hospitals’ MARS Ambulance service and a short CPR tutorial that can help people save a person’s life as they waited for help.
40 Vietnamese artists celebrate one big step forward
Biti’s has partnered with creative agency dentsu Redder for its 40th anniversary with the perfect project — an interactive website celebrating the growth and advancement of the country through the stunning works of 40 Vietnamese artists. From animators and graphic designers to tattoo artists and chefs, dozens of local creatives use their crafts to depict their perspectives on everything from the various industries in the country to pertinent issues like LGBT rights. As part of the launch, dentsu Redder created a 40-frame 1.6-second video titled “A Step Forward,” with each frame depicting a story of Vietnam’s success.
Samsung’s ode to bringing out your colorful inner world
Choose whatever, and bring it out — this is what Samsung urges the young generation to do in its latest campaign by Leo Burnett Israel for the GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches. In the ad, stunning animation is shown to depict each person’s lively, colorful inner world that represents something deep inside them, whether it’s a dream, a passion, a desire, or whatever else. The Galaxy accessories help these young people nourish these inner worlds and eventually give them the drive and opportunity to bring them out.
Uber takes away one of the biggest wedding planning stressors
While weddings are one of the happiest events you may experience in your life, the planning that goes into it can be chaotic. So, Uber decided to help two couples by making all the running around to do wedding errands a bit easier by giving them a “Rental Health Day.” By taking away one of the biggest wedding stressors that take up so much energy — driving and parking — with Uber Rentals in this campaign by Dentsu Creative India, the couples were able to just focus on their to-do list and, more importantly, on the excitement of the special day that awaits them.
Here’s a look back at adobo magazine’s weekly campaign picks.