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WhatsApp takes over Piccadilly Square, McDonald’s gives back to delivery riders, and Bombay Sapphire calls on creatives in this week’s campaign favorites

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Lay’s puts safety and hygiene first


After going through the pandemic, many people are understandably still wary of eating with their hands, causing them to miss out on the joys of having their favorite snacks and sharing them with others. Lay’s, however, had a solution to ease their customers’ minds: the Lay’s Finger Washing Machine by Leo Burnett Taiwan. This six-inch handmade contraption may be small, but it’s loaded with innovative features, including a sensor that detects fingers, a charging dock, and a refillable tank of sanitizing spray. It’s the perfect answer that’ll get people reaching for a bag of Lay’s again without a worry.

A heartfelt treat for McDonald’s riders 

Because of their demanding job of ensuring ease and convenience to McDonald’s customers, delivery riders often have to sacrifice a lot of their personal time. So, McDonald’s Philippines set up a surprise that gave McDelivery, GrabFood, and foodpanda riders the opportunity to bond with family members and close friends. When the riders stopped by a branch, thinking they were just picking up another delivery, McDonald’s staff directed them to a room where their loved ones who missed them were waiting to surprise them and share a meal with them.

Insurance ads that will literally “save you”

Amid many boring insurance ads about how their offerings can save you, Roojai Online Insurance stands out with cleverly amusing ads that do the saving themselves. While these spots by BBDO Bangkok portrayed common scenarios you’d find in insurance ads like a car breaking down, each ad has a specific quirk that “saves” the viewer. For example, “This Ad Saves Your Emotions” contains over 50 shades of green within a wavelength of 505-550 nanometres, which are shades that are found to relax the nervous system. Likewise, “This Ad Saves Your Ears” was recorded with whispering voiceovers instead of the usual loud audio used in commercials that can disturb viewers’ ears.

A call to get inspired by the world around you

Bombay Sapphire’s latest campaign by AMV BBDO, “Saw This, Made This,” comes with a mesmerizing ad by film director and creative visionary Baz Luhrmann. The spot features a montage of artistic shots of random things in the world that someone can get inspired by, from the structure and anatomy of a person’s hand to the slanting shadows on a greenhouse floor. It functions as a call for people to discover all the inspiration around them, make something out of it, and post it on social media with the hashtag #SawThisMadeThis. The campaign is set to culminate in 2023 with a showcase of the creations made in response to the call.

WhatsApp’s traffic-stopping billboard ad

WhatsApp‘s latest billboard ad, which took over the Piccadilly Lights in London, went viral — and for a good reason. With stunning 3D visuals — from mimicking a realistic building facade with people visible through the windows to a captivating giant safe with a vault door that seems like its swinging beyond the screen — that illustrated the privacy features that sets Whatsapp apart, Londoners couldn’t help but stop and watch the captivating ad from the Meta-owned messaging app.

Check back with adobo Magazine for our weekly campaign picks.

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