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Asia’s Cannes wins in Engagement categories include a Gold Lion for McCann Tel Aviv

CANNES, FRANCE — Cannes Lions International Festival of Creativity has concluded its third day of festivities, and with it came the announcement of more winners. Ramping up the celebration of elite works in creative communications from around the world, the Cannes Lions has announced the entries that have earned a Lion in the categories under the Experience section of the awards.

This batch of winners includes agencies that are going home with a trophy for their entries for Creative B2BCreative DataDirect, MediaPR, and Social & Influencer.

Asia-based agencies didn’t fail to represent as Lions were awarded to works across nine countries — UAE, India, Turkey, South Korea, Israel, Lebanon, Singapore, Japan, and Thailand — totaling to one Gold, eight Silver, and 16 Bronze Lions all in all. 


The sole Gold Lion for Asia went to “Fighting to Remember” McCann Tel Aviv for Zikaron Basalon. The campaign sought to make Holocaust remembrance more accessible by fostering a collaboration between influencers and survivors, making it a standout in the category. Hence, it got the Gold metal for Innovative Use of Influencers under PR. On top of that, the campaign also won on Bronze Lion each under PR and Media respectively. 

India also made a great showing in the Engagement categories as the Asian country with the most wins in the section, bagging multiple metals awarded to works by Leo Burnett Mumbai, Talented Agency, and EssenceMediacom.

Here’s a full list of Asia winners from the six Engagement categories:

Creative B2B Lions

Breakthrough on a Budget

  • BRONZE – “Is That Heinz” by Wunderman Thompson Turkey for Heinz

Creative Data Lions

Social Data & Insight

  • SILVER – “Wall Street Balls” by FP7 McCann for Testicular Cancer Society

Data Integration

  • SILVER – “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s 

Direct Lions


  • BRONZE – “Wall Street Balls” by FP7 McCann for Testicular Cancer Society

Not-for-profit / Charity / Government

  • BRONZE – “Knock Knock” by Cheil Worldwide for Korean National Police Agency


Use of Audio Platforms

  • BRONZE – “Frequencies of Peace” by FP7 McCann for Babyshop

Use of Print

  • SILVER – “Or Travel on Cleartrip” by Talented Agency for Cleartrip
  • BRONZE – “The Folded Newspaper” by Blanco for The Association for LGBTQ Equality in Israel 

Use of Ambient Media: Small Scale

  • BRONZE – “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein

Use of Events & Stunts

  • BRONZE – “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption 

Innovative Use of Influencers

  • BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon

Media Insights & Strategy

  • BRONZE – “The Missing Chapter” by EssenceMediacom for Whisper

Use of Data & Analytics

  • BRONZE – “Thumbstopping Beauty Biases” by Mindshare India for Dova


Not-for-profit / Charity / Government

  • SILVER – “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality

Community Management

  • BRONZE – “Why is this a Swiggy Ad?” by Talented Agency for Swiggy

Content Creation & Production

  • BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon

Innovative Use of Influencers

  • GOLD – “Fighting to Remember” by McCann Tel Aviv for Zikaron Basalon
  • SILVER – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International

Research, Data & Analytics

  • SILVER – “Well-Being Index” by Dentsu Inc. for Nikkei Inc. 

Use of Events & Stunts

  • BRONZE – “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications

Launch / Re-launch

  • SILVER – “#BringBack2011” by Leo Burnett India for Oreo India

Cultural Insight

  • BRONZE – “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas

Social & Influencer

Social Film

  • BRONZE – “The Movies That Made (From) Us” by BBDO Bangkok for Five Star

Social Film Series

  • BRONZE – “The Innocent Eyes” by Ogilvy Bangkok for Voiz

Multi-platform Social Campaign

  • SILVER – “#BringBack2011” by Leo Burnett India for Oreo India

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