GENEVA, SWITZERLAND — The Luum Awards organization is happy to announce the winning agencies of this global challenge, which sought to reward the most outstanding creative and strategic works promoting Social, Health, and Environmental issues over the last year.
Participation by 80 top-level jurors and the successful involvement of creative and communications agencies from 5 continents have demonstrated that creative industries have enough talent to inspire humanity to build a better world.
752 submissions by 185 communication agencies from 46 countries, managed to access the final round of the 2021 Luum Awards. Andorra, Argentina, Armenia, Australia, Bangladesh, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Denmark, Dominican Republic, Ecuador, El Salvador, Germany, Guatemala, India, Indonesia, Italy, Japan, Kenya, Lebanon, Lithuania, Mexico, Morocco, Nicaragua, Nigeria, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Singapore, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, United States, Venezuela, Zambia, were among the countries represented during the first edition of the festival.
The gold medals were distributed as follows in each category: (28) Essence of the Message, (25) Health & Wellness, (9) Causes, (10) Human Rights, (13) Planet, (12) Society, (11) Institutional Communications y (4) para Designs for a Better World.
The golds were distributed as follows by networks: DDB (7), Ogilvy (9), Saatchi (6), BBDO (4), Dentsu (4), McCann (2), VMLY&R (3), Havas Health & You (4), Cheil (3), Edelman (2) y Mindshare (1).
The agencies in the network with the most gold medals were: (5) ALMA DDB (USA), (4) Dentsu Kenya/Tessera Communications, (4) Garnier BBDO (Costa Rica), (4) Havas Health & You (Brazil), (4) M&C Saatchi (United Arab Emirates) y (4) Ogilvy Africa.
The agency that managed to take home the most gold medals was ALMA DDB (USA). The independent agencies with the most gold medals were Inbrax (3), Porta (3), Laika (2), Arteaga & Arteaga (2).
Genna Ingold, Communications Lead, Kofi Annan Foundation – SWITZERLAND. Bjoern Bremer, Chief Executive & Creative Officer, Ogilvy -GERMANY. Laura Durán, Press and Communications Director, Amnesty International – ARGENTINA. Nicola Rovetta, Chief Creative Officer, MullenLowe Group – ITALY. Aimee Nsimire, Communications Officer, ILO International Labour Organization – IVORY COAST. Joe Godsell, Executive Partner, TBWA – AUSTRALIA. Itziar Badia, Marketing Director and Digital Training, WWF – Spain. Luis Miguel Messianu, Founder-Creative Chairman-CEO, Alma DDB – USA. Manuel Wenzel, Executive Creative Director, TBWA – SWITZERLAND. Emmanuel Bougneres, Creative Director, Dentsu International – FRANCE. Pierre Loo, Executive Creative Director, McCann Health. Santiago Cuesta, CCO, VMLY&R, were among the members of the judges panel that selected the winners.
On November 4, the final rankings will be announced at the ceremony that will be held at the Hilton Convention Center in Geneva (Switzerland).
As the Luum Awards only award gold medals, the rankings will be based on evaluations by the judges, which determined the best submissions.
Congratulations to the winning advertisers and cases that proved that advertising is a powerful agent of change and that it is much more than just a promotion or branding tool.