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India dominates Asia works in Cannes’ Media, PR, and Social & Influencer shortlists

CANNES, FRANCE — Cannes Lions International Festival of Creativity has gotten the ball rolling as more and more winners get announced throughout the week. Many outstanding works from the top creative minds across the world are yet to be awarded, though, so keep an eye out for the entries shortlisted in the remaining categories.

As day three of Cannes Lions kicks off, the festival is gearing up for the announcement of the Engagement winners. This section is made up of six categories, including Media Lions, PR Lions, and Social & Influencer Lions.

Among the shortlisted Asia works, India finds itself in the lead with a total of 18 shortlists across the three categories. This includes Bangalore-based Talented Agency’s “Why is this a Swiggy Ad?” work for Swiggy, which earned four shortlist spots, and “#BringBack2011” a campaign by Leo Burnett India for Oreo India that secured three shortlist places.

Sponsor

Agencies from the UAE and Singapore also stepped up their game in the three categories, with the countries earning 14 and nine shortlist spots, respectively.

Media

Healthcare

  • “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein

Use of Audio Platforms

  • “Frequencies of Peace” by FP7 McCann  for Babyshop

Use of Print

  • “Or Travel on Cleartrip” by Talented Agency for Cleartrip
  • “The Folded Newspaper” by Blanco for The Association for LGBTQ Equality in Israel 

Use of Outdoor

  • “The Eyeballs Heist” by Wunderman Thompson Bangkok for Netflix

Use of Ambient Media: Small Scale

  • “Empty Plates” by Saatchi & Saatchi ME for UAE Government Media Office
  • “Corona Extra Lime” by Draftline Shanghai, David Bogota, and David New York for Corona

Use of Ambient Media: Large Scale

  • “Suicide or Femicide?” by TBWA\ISTANBUL for Birgun Newspaper

Use of Events & Stunts

  • “People-Powered Logo” by Dentsu Digital Inc. for Japanese Para Powerlifting Federation
  • “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption
  • “First Spring” by McCann Shanghai for Hoegaarden
  • “Change the Angle” by Wunderman Thompson Singapore for Lux
  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon

Use of Mobile

  • “Artism Exhibition” by Dentsu Creative Jakarta for Spotify

Use of Social Platforms

  • “Audi 0.03 Seconds Commercial – The Fastest Commercial in History” by Ogilvy Shanghai for Audi

Innovative Use of Influencers

  • “I’m Possible Billboards” by Havas Middle East for Adidas
  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon

Use of Brand or Product Integration into a Programme or Platform

  • “Schoolgirl Newscasters” by Impact BBDO for EBM

Local Brand

  • “#NoPressureDelivery” by BBDO India for Ralco

Single-market Campaign

  • “Time to Read” by Saatchi & Saatchi ME for Kinokuniya

Social Behaviour & Cultural Insight

  • “Suraksha Ka Teeka” by Dentsu Creative Gurgaon for Mortein

Corporate Purpose & Social Responsibility

  • “Eat Me If You Dare” by MullenLowe Singapore, MullenLowe London, and Unilever Rotterdam for Knorr
  • “The Everything Book” by Dentsu Creative Gurgaon for Vedantu

Market Disruption

  • “Corona Extra Lime” by Draftline Shanghai, David Bogota, and David New York for Corona

Media Insights & Strategy

  • “The Missing Chapter” by EssenceMediacom for Whisper
  • “Trixy Cinegame, Bringing Alive 3 Layers of Fun” by Mindshare India for Kwality Walls

Use of Data & Analytics

  • “Thumbstopping Beauty Biases” by Mindshare India for Dove

PR

Community Management

  • “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
  • “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz

Content Creation & Production

  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon

Innovative Use of Influencers

  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
  • “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
  • “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality

Research, Data & Analytics

  • “Well-Being Index” by Dentsu Inc. for Nikkei Inc.

Use of Events & Stunts

  • “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
  • “We Miss Lebanon” by Impact BBDO Beirut and Impact BBDO Dubai for LBCI

Launch / Re-launch

  • “#BringBack2011” by Leo Burnett India for Oreo India

Use of Technology

  • “The Undeniable Street View” by ‿And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS

Corporate Image, Communication & Reputation Management

  • “Pollution Pencils” by Wunderman Thompson Singapore for Haleon

Public Affairs & Lobbying

  • “The Right to Power: 47 Seconds” by Saatchi & Saatchi ME for Logi Energy
  • “The Currency of Corruption” by Leo Burnett Beirut and Leo Burnett Jeddah for Transparency International Lebanon – No Corruption

Local Brand 

  • “Aziya” by Leo Burnett Dubai for Emirates NBD
  • “Newspapers Inside the Newspaper Edition” by  Impact BBDO for Annahar Newspaper 

Single-market Campaign

  • “Is That Heinz?” by Wunderman Thompson Turkey for Heinz

Cultural Insight

  • “TR for Teacher” by FCB Interface Mumbai and FCB BRASIL for Navneet
  • “Superstar Ravi” by Havas Middle East and Red Havas Middle East for Adidas

Corporate Purpose & Social Responsibility

  • “Pollution Pencils” by Wunderman Thompson Singapore for Haleon
  • “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
  • “Let Her Grow” by Edelman Bangkok and Select Start Bangkok for Dove

Social & Influencer

Retail

  • “Why is this a Swiggy Ad?” by Talented Agency for Swiggy

Media/Entertainment

  • “Sing It Right With Spotify” by Juice Singapore, UM Singapore, and Mediabrands Content Singapore for Spotify
  • “MTV Bothard” by DDB Mudra Group for MTV

Brand Storytelling

  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon

Innovative Use of Community

  • “Why is this a Swiggy Ad?” by Talented Agency for Swiggy

Innovative Use of Influencers

  • “Fighting to Remember” by McCann Tel Aviv for Zikaron Baslon
  • “#BringBack2011” by Leo Burnett India for Oreo India
  • “The Great Celebrity Hack” by Leo Burnett India for Burger King

Social Film

  • “The Movies That Made (From) Us” by BBDO Bangkok for Five Star

Social Film Series

  • “The Innocent Eyes” by Ogilvy Bangkok for Voiz

Co-Creation & User Generated Content

  • “Why is this a Swiggy Ad?” by Talented Agency for Swiggy
  • “Unbranded Menu” by Leo Burnett Manila for McDonald’s

Multi-platform Social Campaign

  • “#BringBack2011” by Leo Burnett India for Oreo India

Social Purpose

  • “Empty Plates” by Saatchi & Saatchi ME for UAE Government Media Office

Single-Market Campaign

  • “The Unsustainable Thobe” by Wunderman Thompson Dubai for Heinz

Social Behavior

  • “Fiama Talking Memes” by Brand David Communications and Ogilvy Mumbai for Fiama

Breakthrough on a Budget

  • “Unbranded Menu” by Leo Burnett Manila for McDonald’s

The winners for the Media Lions, PR Lions, and Social & Influencer Lions will be announced on June 21, 2023.

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