The first set of 2026 Cannes Lions winners has been announced and Asian agencies are making their presence felt on the global stage. With wins coming out of Singapore, Hong Kong, China, India, and beyond, the region continues to demonstrate that world-class creative work doesn’t belong to just one geography.
For Asian agencies, every Lion carries a particular weight, it signals not just the quality of a single campaign, but the maturity of an entire creative ecosystem — from the briefs, the risks, the talent, and the clients willing to back bold ideas, twins from across the region are a testament to all of that, and they are only getting started.
Check out the first set of Asian winners below:
Outdoor
Three entries successfully bagged wins under the Outdoor category. “Back to Kai Tak” by Leo Hong Kong for Cathay — a campaign that re-enacted the legendary Kai Tak Airport flight route in Hong Kong, which is significant in the airline’s history — snagged a Silver Lion.
Bronze Lions, meanwhile, were awarded to “A.I. Irresponsibly” by BLKJ Havas for Brewlander Beer — a campaign that used text-to-image AI tools to turn static print ads into DIY commercial prompts — and “Rooftop Revival” by LePub Singapore and LePub Milan for Heineken — an outdoor campaign that transformed forgotten urban spaces into venues for socialization.
Silver Lion
- “Back to Kai Tak” by Leo Hong Kong for Cathay (Hong Kong SAR)
Bronze Lion
- “A.I. Irresponsibly” by BLKJ Havas, Singapore for Brewlander Beer (Singapore)
- “Rooftop Revival” by LePub, Singapore and LePub, Milan for Heineken (Singapore / Italy)
Audio & Radio
Silver Lions were awarded to “The Unofficial Official Sound of F1 — Sting” by Leo India for Sting — a campaign that cleverly convinced motorsport fans that the roar of F1 engines bore an uncanny resemblance to the name of the popular energy drink –– and “The Yangzhou Qiao Bei Musical Suite” by TBWA\China for the Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism — a campaign that breathed new life into the ancient Chinese rhythmic back-tapping massage known as qiao bei, reintroducing it to modern audiences through music.
Meanwhile, “Voice of Food” by Dentsu Inc. for Ajinomoto Co., Inc. took home a Bronze Lion for its campaign that transformed visual cooking recipes into a fully multisensory experience through the innovative use of sound.
Silver Lion
- “The Unofficial Official Sound of F1 – Sting” by Leo India
- “The Yangzhou Qiao Bei Musical Suite” by TBWA\China, Shanghai for Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism, China (Mainland China)
Bronze Lion
- “Voice of Food” by Dentsu Inc., Tokyo for Ajinomoto Co., Inc. (Japan)
Creative B2B
VML Bangkok struck gold with “Soil Stay,” a campaign for Tra Mongkut Fertilizer that allowed farmers to trade physical soil samples for a tailored stay at a model farm — think Airbnb, but for agriculture. It was among the standout entries from a highly competitive pool of 355 submissions in the category.
A Silver Lion, meanwhile, went to “Vaseline Originals” by Ogilvy Singapore for Vaseline — a campaign that did something deceptively simple and smart: it took the viral social media hacks fans had already been creating with the product and turned them into real, sellable items.
Gold Lion
- “Soil Stay” by VML Bangkok for Tra Mongkut Fertilizer (Thailand)
Silver Lion
- “Vaseline Originals” by Ogilvy Singapore for Vaseline (Singapore)
Print & Publishing
Bronze Lion
- “IKEA ALSULAIMAN” by MEMAC Ogilvy for IKEA (United Arab Emirates)
The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France.
Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage from Cannes.
