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This year’s Mad Stars finalists include TBWA\SMP, Leo Burnett, Arcade Film Factory, and more Philippine contenders

MANILA, PHILIPPINES — As MAD STARS, the international marketing, advertising, and digital content festival, nears, the creative industry is one step closer to seeing which entries from across the globe stand out as cutting-edge work. With less than a month to go before the festival’s 16th edition on August 23 to 25 in Busan, South Korea, MAD STARS has just unveiled the shortlisted works for this year’s awards. 

Among the many agencies that made the cut and are still in the running to bag wins this August are those hailing from the Philippines. Entrants from the Philippines accounted for a total of 73 of the finalist spots across 17 Stars for the competition.

At the top among the Philippine contenders is TBWA\SMP with 29 finalist nods all in all. Among its campaigns in the running this year, two seem to have stood out in particular in helping the agency achieve this feat — “Rescue Christmas” for PAWSsion Project with 11 finalist recognitions and “Boysen Plants Campaign” for Pacific Paint Boysen Philippines with eight.

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Also making a good showing are creative agency Leo Burnett Group Manila and Arcade Film Factory with 12 finalist nods each. Leo Burnett’s “Unbranded Menu” for McDonald’s got recognized across eight categories while Arcade Film Factory dominated the Film Stars among the Philippine entrants.

Check out the complete list of MAD STARS 2023 finalists from the Philippines here:

Brand Experience & Activation Stars

Finance/Services/Entertainment

“Beancense” by Dentsu Jayme Syfu for Coffee Project

Furniture/Household

“Boysen Plants Campaign” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Use of Digital in a Promotional Campaign

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Data Insight Stars

Data Storytelling

“Save Our Sharks” by Octopus&Whale for Marine Wildlife Watch of The Philippines

Design Stars

Furniture/Household

“Boysen Plants Campaign” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Packaging

“The Tubeless Toothpaste” by BBDO Guerrero for Kintab

Digital Design

“Senior Can” by Seven AD Inc. for Abbott Laboratories

Posters

“WWF Earth Hour Life Bulb Campaign” by Leo Burnett Group Manila for WWF Philippines

Direct Stars

Use of Digital in a Direct Marketing Campaign

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Film Stars

Direction

“Jollibee Ballpen” by Arcade Film Factory for Jollibee Foods Corporation

“Jollibee Air Purifyer” by Arcade Film Factory for Jollibee Foods Corporation

“Grab Office” by Arcade Film Factory for Grab Philippines

“Grab Folk Healer” by Arcade Film Factory for Grab Philippines

“DiskarTech Mosquito Net” by Arcade Film Factory for RCBC

“Grab Mother’s Day” by Arcade Film Factory for Grab Philippines

“TNT Tattoo” by Arcade Film Factory for Smart Communications Inc.

“TNT Pigeons” by Arcade Film Factory for Smart Communications Inc.

“Mandaue Foam Bags” by Arcade Film Factory for Mandaue Foam

“RC Cola Food Packing” by Arcade Film Factory for ARC Refreshments Corporation

Art Direction/Production Design

“Galing Dito – Great Talent is Here” by TBWA\SMP FOR DITO Telecommunity

Use of Music

“Grab Sorry” by Arcade Film Factory for Grab Philippines

Script

“TNT SIM Registration” by Arcade Film Factory for Smart Communications Inc.

Innovation Stars

Finance/Services/Entertainment

“Beancense” by Dentsu Jayme Syfu for Coffee Project

Media Stars

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Finance/Services/Entertainment

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Use of Digital in a Media Campaign

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Use of Social in a Media Campaign

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Outdoor Stars

Furniture/Household

“Boysen Plants Campaign” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

“Pitcher Plant” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Digital Screen

“Pitcher Plant” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Live Advertising & Events

“Scrapboards” by BBDO Guerrero for PepsiCo Far East Trade Dev Co Inc.

Not-for- Profit/Charity/Government

“The World-Saving Barangay” by Propel Manila for CORA (Communities Organized for Resource Allocation)

Small Scale Special Solutions

“The World-Saving Barangay” by Propel Manila for CORA (Communities Organized for Resource Allocation)

Illustration

“WWF Earth Hour Life Bulb” by Leo Burnett Group Manila for WWF Philippines

PR Stars

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Events & Experiential

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Vehicles

“Horror Trip” by TBWA\SMP for DBDOYC, INC

Finance/Services/Entertainment

“McDonalds Carabao Thru” by TBWA\SMP for Golden Arches Development Corporation

“The Fake News Broadcast” by BBDO Guerrero for Kapisanan ng Brodkaster ng Pilipinas (KBP)

Corporate Reputation & Communication

“McDonalds Carabao Thru” by TBWA\SMP for Golden Arches Development Corporation

Brand Voice

“Bench Curtain Couture” by TBWA\SMP for Suyen Corp.

Print STARS

Foods

“PUNCTUATION BREAKS” by Wunderman Thompson Philippines for NESTLE PHILIPPINES

Copywriting

“PUNCTUATION BREAKS” by Wunderman Thompson Philippines for NESTLE PHILIPPINES

Radio STARS

Foods

“PUNCTUATION BREAKS” by Wunderman Thompson Philippines for NESTLE PHILIPPINES

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

“WWF Earth Hour Bleep The Lights ‘Bleep My Fire'” by Leo Burnett Group Manila for WWF Philippines

Music/Sound Design

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

“PUNCTUATION BREAKS” by Wunderman Thompson Philippines for NESTLE PHILIPPINES

“WWF Earth Hour Bleep The Lights ‘Bleep My Fire'” by Leo Burnett Group Manila for WWF Philippines

Scriptwriting

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

“BANTAYOG STREET MEMORIALS” by Dentsu Jayme Syfu for Bantayog ng Mga Bayani Foundation (Monument of Heroes)

“PUNCTUATION BREAKS” by Wunderman Thompson Philippines for NESTLE PHILIPPINES

Social & Influencer Stars

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

“Not-Asking-For-It Reviews” by Propel Manila for GABRIELA WOMEN’S PARTY

Vehicles

“Horror Trip” by TBWA\SMP for DBDOYC, INC

Cosmetic/Beauty/Clothing/Footwear & Accessories

“Bench Curtain Couture” by TBWA\SMP for Suyen Corp.

Audience Targeting/Engagement

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

Strategy Stars

Furniture/Household

“Venus Flytrap” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

“Pitcher Plant” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Finance/Services/Entertainment

“Unbranded Menu” by Leo Burnett Group Manila for McDonald’s

“Sorry For Your Inconvenience” by OLIVER Philippines for Unilever Vietnam

Entertainment Video Stars

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Music Videos in Creativity

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Information Video Stars

Furniture/Household

“Venus Flytrap” by TBWA\SMP for Pacific Paint Boysen Philippines Inc.

Viral Video Stars

Not-for- Profit/Charity/Government

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

Long Form

“Rescue Christmas” by TBWA\SMP for PAWSsion Project

“Bench Curtain Couture” by TBWA\SMP for Suyen Corp.

Cosmetic/Beauty/Clothing/Footwear & Accessories

“Bench Curtain Couture” by TBWA\SMP for Suyen Corp.

SDGs (Sustainability Development Goals) Stars

Reduced Inequalities

“McDonalds Carabao Thru” by TBWA\SMP for Golden Arches Development Corporation

Peace, Justice and Strong Institutions

“The Fake News Broadcast” by BBDO Guerrero for Kapisanan ng Brodkaster ng Pilipinas (KBP)

Responsible Consumption and Production

“The World-Saving Barangay” by Propel Manila for CORA (Communities Organized for Resource Allocation)

Climate Action

“WWF Earth Hour Light Bulb ‘Tarsier'” by Leo Burnett Group Manila for WWF Philippines

PIVOT (Special Category)

Finance/Services/Entertainment

“Beancense” by Dentsu Jayme Syfu for Coffee Project

adobo Magazine is an official media partner of MAD STARS 2023.

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