ASIA-PACIFIC – SINGAPORE, JULY 6, 2012: One of the world’s fastest growing airlines Qatar Airways teamed up with Grey Group company Batey Singapore to launch the first Twitter race across the world by a global airline.
Called "Tweet-a-Meet", this social media campaign enables Twitter users to turn their virtual connections to real ones by receiving ‘tweet miles’ with every tweet they send containing information on their choice of destination. The team that earns the highest number of tweets will win a pair of business class tickets to a Qatar Airways destination of their choice.
Ali Shabaz, chief creative officer, Grey Group, Singapore, Thailand & Indonesia said “The idea was simple. Leverage on online global connectivity and create a fun and interactive competition for people to do what they like best – plan and take a dream vacation with a loved one,”
Once the race has begun, the pair will have to use teamwork to find travel tips on their selected destination to tweet about. Participants will be able to track their progress and see how they are faring against other teams on a leaderboard on the official micro-site. By the end of the race, the top three teams with the highest number of tweets are set to embark on their dream destination for real, on Qatar Airways’ award-winning business class.
A Qatar Airways spokesperson said that they believed in connecting customers through social media platforms like Twitter. “A good percentage of our bookings come from web channels, so we know most of our passengers are very social media savvy. As a result, Qatar Airways is eager to use different types of technology to reach out to our customers.”
Registration for Qatar Airways’ Tweet-A-Meet race began on July 1, 2012. The race flags off on July 15 and ends on July 24, 2012. For more information on the campaign, visit www.tweet-a-meet.com to register for the race.
