ASIA-PACIFIC – BANGKOK, THAILAND, MARCH 2012: Independent mobile advertising network InMobi opens in Thailand.
An important part of the next phase of InMobi’s global expansion plans, the in-market team will help InMobi better address the needs of its Thai customers and partners.
According to Phalgun Raju, InMobi’s regional director and general manager of Southeast Asia, Hong Kong and Taiwan, Thailand has always been a thriving mobile market which prompted the company to enter the country,
“Setting up local operations in the country was a natural step towards better supporting our clients and leveraging the opportunities presented by the exciting country,” explained Raju.
In Q4 2011, InMobi served two billion mobile ad impressions in the country, which is six times the number served during the same period in 2010. Also during that time, 43% of ad impressions served on smartphones – a tenfold increase over the same period in 2010.
Nokia continues to lead the mobile phone market, although its market share has dropped from 62.6 percent to 43.9 percent. Samsung comes second, having increased its market share to 27.1 percent from 15.5 percent. Apple holds third place, gaining ground to 13.2 percent from 5.5 percent previously.
InMobi has run campaigns for Thai clients such as Nike, Malaysian Airlines, Mazda and Nokia and now looks to strengthen and grow these
