GLOBAL – UNITED STATES, – AUGUST9, 2013: The AME Awards for the World’s Best Advertising &Marketing Effectiveness is now accepting entries for the 2014 competition, and is introducinga newest category:Social Video.
Founded in 1994, the AME Awards continues tohonor campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems. For 2014, the Social Video category will showcase exceptional work in the micro-video trend currently driving brand engagement, and will recognize content created by social-savvy brands using 6-second Vine and 15-second Instagram videos.
“We aim to keep the AME Awards on the forefront of both creative and technological industry trends. We’re looking for good work that works. Winners must demonstrate brilliant and well-executed creative ideas that achieve the highest result for the brand, and will earn global recognition from a jury of their peers,” said Alisun Armstrong, executive director of AME Awards.
Social Video supplements categories introduced last year that transformed the AME Awards: Sports Promotion, Branded Entertainment, Ebooks, Games, Pop-up Stores, Tablets, Low-budget, and Collateral and Print, as well as Social Benefit, which promotes peace, human rights, social consciousness, and a commitment to planetary stewardship.
The AME Grand Jury, consisting of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives will evaluate entries through two regional judging based onfour criteria: challenge/strategy/objectives, creativity, execution and results/effectiveness.
Entries can now be submitted until October 31, 2013. Further information about the awards, entry details and competition rules and regulations can be found on the AME website, www.ameawards.com.
