THE PHILIPPINES, MARCH 13, 2012: Paolo Dy, director and one of the makers of Vangie the so-called Filipino counterpart of Apple’s Siri, shares what makes this viral diva stand out.
In this digital age where viral videos define the popularity of a brand on the Internet, Dy shares that getting the viral phenomenon is possible but not a guarantee.
"It’s really possible for social media campaigns to be very effective if you put the right elements for it to be shared [by users]," explains Dy.
That element, according to Dy, was Vangie’s ability to put smiles on people’s faces. "Vangie was all about sharing an idea that makes people laugh and I think that’s what made it people want to share it to everyone," says Dy.
According to Dy, Vangie’s inception was after Apple announced the release of the iPhone 4S, which features the voice-prompted virtual assistant Siri.
Dy, together with his team at !Gung Ho Films, decided to make a campaign that can make people laugh about and at the same time showcase the company’s skills. "Let’s make people smile, give them a good laugh. Let’s show them what we can do," says Dy.
Dubbed the "Pinoy virtual assistant," Vangie was quick to get the local audience’s attention with her witty, slapstick humor that resembles every Filipino’s characteristics.
"Vangie has a very strong wanting to fix your life, to be more positive, to try to fix those little things that are sometimes difficult to overcome," says Dy.
