ASIA-PACIFIC – AUSTRALIA, APRIL 3, 2013 – Every young family knows how quickly a trip to the supermarket can turn into a disaster. In MasterCard’s latest TVC, an impending disaster was alleviated through MasterCard’s contactless payment technology, PayPass™.
The campaign is based on the insight that no matter how vigilant you are as a parent, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times – enter MasterCard PayPass.
“What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This,” said John Mescall, executive creative director of McCann Australia.
Launched just last week, the 30-second TV spot will be running throughout 2013. The campaign includes retail out-of-home executions as well as a usage promotion developed by MercerBell. Abe Forsyth of Jungleboys returns as director, following his direction of the MasterCard PayPass spot ‘Chocolate Dash’ which launched in September last year.
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