ASIA-PACIFIC – INDIA, SEPTEMBER 21, 2012 – Mindshare India was named Media Agency of the Year at Spikes Asia 2012, held September 16 to 18 at Singapore.
Mindshare took home the sole Grand Prix Spike in Media for its work for Kissan (“Where what you grow is what you eat”). The campaign, through distributing seeds along with newspapers and school programs, gave consumers a hands-on experience at growing their own tomatoes. The message: Kissan’s tomato ketchups are made of 100% cent real tomatoes. The campaign was promoted heavily on the digital front through Facebook, Twitter and a micro-site where participants can post and blog regularly about the progress of their tomato plant.
The campaign also won a Gold Spike for its ‘Tomato Ketchup Grows Tomato Farmers’, and two Silver Spikes – one each for ‘Chamkat Raha Keep Shining’ for Rin detergent, and ‘If Mornings Had An Aroma, It Would Be Coffee’ for Bru Gold.
