ASIA-PACIFIC- KUALA LUMPUR, MAY 30, 2012: The Omnicom Media Group, in partnership with the Pulse Group, conducted 4 key research projects during 2011, and recently published Tomorrow Now, a book compilation of all the research findings:
The Digital Path to Purchase
Malaysian Household Trends & the shrinking Malaysian household
SponsorCelebrity Power: Push or Pull?
The Matrix World – Virtual Reality @ the Age of the Screens
Tomorrow Now aims to re-calibrate our understanding of the future and help us drive better consumer engagement, innovation and creativity that have always been the backbone of the Malaysian marketing scene.
Andreas Vogiatzakis, Managing Director of Omnicom Media Group commented “Our aim is to understand these drivers of change and become a catalyst for ideation and thought-leadership that will help create successful engagement strategies for our brands in Malaysia”.
Bob Chua, CEO of Pulse Group PLC, the strategic research partner in this project, added “we were delighted to collaborate with OMG to generate leading-edge research that is relevant, thought-provoking, and futuristic”.
“We are often aware of the impending trends, but many times we think they are months or years away, believing we still have plenty of time to act. The truth is, we must tackle these trends now, while they happen, rather than later, when it may be too late” said Anirban Ganguly, Communications Planning Director, Omnicom Media Group.
“Our choice of topics for Tomorrow Now was carefully selected based on impact on the consumerscape in the immediate future; we wanted this research to be a springboard to action rather than another piece that is just ‘good to know’ remarked Shel Vei Yong, Insights and Research Director, Omnicom Media Group.
