Social networks a good place to learn about brands for Pinoys

THE PHILIPPINES, FEBRUARY 1, 2012: According to the TNS Digital Life 2012 study presented on Tuesday, January 31, people who engage in social networks are interested to learn about brands and are open to the idea of online shopping using social networking sites.

The study found that 59% of social networkers believe that social networking sites are a good place to learn about brands while 45% think that these sites are a good place to purchase products.

 

Furthermore, Filipino social networkers believe that their voices are heard online. There’s a big percentage of users who express themselves online by praising brands. The study showed that 63% of the respondents who use social networks praise a brand. 

 

"[Digital] is a way of getting in to their [advertisers] target market. Aside from what is available already like the established media, what we are seeing is that digital can be a venue," said Lester Sualog, associate research director of TNS Philippines.

 

"What’s more important is for them [advertiser] to understand first the profile of their users before deciding on which media to use," says Galex Cabrera, research services director of TNS. 

 

The study also highlights that the digital platform has already outperformed radio and print media. Results showed that 45% access the Internet which increased from a 36% in last year’s study.

 

"The edge of digital is that there is a quick feedback already so that the brands can make a counter-strategy of what they put out there. It’s a quick fix, interactive, dynamic, and there’s a diverse set of population online," added Sualog

 

According to Sualog, digital cutting through the established media is seeing a 10% growth from last year’s study. 

 

Other highlights of the study are:

 

The survey, compiled by TNS, was conducted on a door-to-door basis in the urban Philippines with people who have accessed in the Internet for the past four weeks.