Features live keynote by Sir Martin Sorrell, spotlights new talent through the Rising Star Award and M.A.P Asia, and a possible Guinness World Record
ASIA-PACIFIC – SINGAPORE, FEBRUARY 28, 2013 – The Festival of Media Asia 2013 has announced its full and final agenda. This year’s Festival will be held at the W Singapore – Sentosa Cove from March 3 to 5 in Singapore.
The Festival features the most powerful media executives, brands, broadcasters, publishers and technologists from across Asia, including the strongest brand presence of any Asian conference. The agenda features an impressive array of over forty speakers across nine separate sessions, each one exploring a different facet of “Mobility”.
Highlights include:
· Guinness World Record: In this session Steve Blakeman, CEO for Asia Pacific at OMD and Harry Dewhirst, senior vice president and managing Director for APAC at [a•mo•bee] will demonstrate the real power of the mobile device and attempt to set a Guinness World Record for the Largest Interactive Mobile Presentation in the process.
· Exclusive Keynote: WPP group chief executive Sir Martin Sorrell leads the slate of industry heavyweights speaking at the Festival, and his live keynote address will be the highlight of the event.
· National Mobility: Hosted by Angela Mackay, managing director for Asia Pacific at The Financial Times, this kick-off session focuses on how international brands are positioning themselves in Asia, and what this means for an organization’s global growth strategy.
· M.A.P Asia 2013: This unique project supporting innovation will be launching in Asia by industry demand. M.A.P (Media Accelerator Programme) is designed to present new media products and services to the most senior decision-makers in Southeast Asian markets and media.
· The Rising Star Award: Aimed at identifying the brightest young talent in Asia, this award will also give media and marketing talent under the age of 30 the opportunity to present in front of senior industry leaders. Finalists will have 24 hours to respond to a client brief, and will be assessed by a panel of industry judges.
· Festival App: Smartphone users can download the Festival app which puts Festival information and other features at their fingertips. The app features a full event schedule, speaker listing, personalized agenda, Twitter, Facebook, LinkedIn and YouTube streams, real-time event notifications and more.
“No other event offers this level of interaction with speakers of this caliber, or takes such an unbiased look at media space here in Asia,” said Charlie Crowe, founder of the Festival and CEO of C Squared. “We are honored that these speakers have agreed to come to the Festival, and we encourage people to come and join us for this special opportunity.”
The full agenda for the Festival of Media Asia 2013 is available on the website. It maps out both days of the conference, including the different facets of mobility that will be explored:
· BRAND MOBILITY From online video and traditional TV to mobile and social, where is the best place for brands to be seen in Asia?
· CONTENT MOBILITY Liquid content, fresh innovations and radical new business models.
· SOCIAL MOBILITY The end of deference and the internationalization of social attitudes.
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