Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Bruketa&Zinic&Grey creates limited edition Vegeta to highlight women’s legacy in culinary evolution
ZAGREB, CROATIA — Vegeta is a universal food seasoning, an original blend of dried vegetables and spices that makes every meal…
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Call a divine feline hotline, get ready for some late-night learning, and check out these custom kicks
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Editora Taverna examines Brazil’s battle against homophobia
SÃO PAULO, BRAZIL — Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender…
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Cheil Worldwide and Dolby Surround Sound amplify awareness of child abuse in Hong Kong
HONG KONG — Creative network Cheil Worldwide has created a hard-hitting and impactful campaign for Save the Children Hong Kong,…
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Spykar and Brandmover India’s youth-centric campaign sparks civic engagement ahead of general elections
NEW DELHI, INDIA — Denim and casual wear brand Spykar has launched an integrated campaign to inspire and mobilize the…
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McCann Worldgroup India and Buckaroo address clubfoot problems in the country
MUMBAI, INDIA — Creative agency McCann Worldgroup India has partnered with leading Indian shoe brand Buckaroo to launch a pilot…
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Publicis Conseil and AXA underline that self-employment shouldn’t be a risk in new awareness campaign
PARIS, FRANCE — “Why should the future be a risk?” asked insurance company AXA in 2023 to launch its new…
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R/GA Japan and PONOS bring Cat God to players in The Battle Cats campaign
TOKYO, JAPAN — Creative innovation company R/GA Japan and videogame company PONOS have united to deliver a message of hope…
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Visa and GCash partner to send lucky cardholders to Paralympic Games Paris 2024
MANILA, PHILIPPINES — Visa, a global leader in digital payments, in its continuous efforts to empower athletes and build a…
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Final Frontier’s ‘Forever Bold’ campaign takes center stage at CLIO Awards 2024
NEW YORK, USA — A new edition of the CLIO Awards 2024 has been celebrated in the bustling heart of…
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McDonald’s continues Night Classroom program to aid students nationwide
MANILA, PHILIPPINES — Students nationwide can rejoice as the fast food chain announced the return of McDonald’s Night Classroom, where…
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Suntory Boss Coffee fuels ambition with new campaign from It’s Friday
NEW SOUTH WALES, AUSTRALIA — Suntory BOSS Coffee, Japan’s iconic canned coffee brand, has redefined the trans-Tasman coffee experience in…
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Outreach brings Shin Ramyun along to an extraordinary Nepali adventure
KATHMANDU, NEPAL — Creative agency Outreach Nepal has launched a new advertising campaign for Shin Ramyun, the popular instant noodle…
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