Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Find out why bike-friendly fast food, gaming for all, and playful heritage caught our attention this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Visa and Maya celebrate Filipino excellence with Olympic Games Paris 2024-themed card featuring pole vaulter EJ Obiena
MANILA, PHILIPPINES — Digital banking app Maya and digital payments leader Visa have come together to celebrate Filipino pride and support…
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Ogilvy Health reveals bowel cancer as Australia’s deadliest creature
SYDNEY, AUSTRALIA — Community-funded charity Bowel Cancer Australia has launched a compelling new campaign to highlight bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged…
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McDonald’s UK, Ready10, and Leo Burnett remove Happy Meal smile to spark mental health conversations
MANILA, PHILIPPINES — McDonald’s UK and communications agency Ready10, together with creative agency Leo Burnett UK, have launched “The Meal,”…
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Rakuten Viber launches Branded Viber Gems with Nido 3+5+ for Mother’s Day
MANILA, PHILIPPINES — Rakuten Viber has rolled out Branded Viber Gems, its latest interactive advertising solution. One of the country’s trusted…
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McDonald’s Philippines and Leo Burnett Manila enhances cycling experience across the Philippines
MANILA, PHILIPPINES — McDonald’s Philippines has launched “Ride the Arches,” a pedal-powered movement that turns McDonald’s restaurants into cycling refueling…
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Oreo and Leo Burnett Shanghai’s ‘Art of Play’ revives 5,000-year-old tradition of fun in China
SHANGHAI, CHINA — In a nation known for over-work, over-studying, and pressure to achieve, Oreo is bringing back China’s 5,000-year-old…
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PLDT Home celebrates supportive ‘backstage moms’ on Mother’s Day
MANILA, PHILIPPINES – Motherhood is definitely one of the hardest endeavors a woman can take in her life — there’s no…
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Müller dramatizes the moment ‘the URjj’ takes over with missing FRijj bottles
LONDON, UK — Müller milkshake brand FRijj has launched its first new ad campaign in eight years, created by Müller’s creative agency of record, VCCP London.…
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Jollibee and McCann honor mothers in latest My Kwentong Jollibee film about transcending love and endless gratitude
MANILA, PHILIPPINES — After the success of two heartwarming love stories released last Valentine’s Day, Jollibee and McCann Worldgroup Philippines…
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Currys experts avoid football to help customers choose the best TV to enjoy the summer of sports
LONDON, UK — With the summer tournaments season looming, tech retailer Currys has unveiled a new campaign ensuring customers get the best tech advice amidst…
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