Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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‘Say yes to better’ health and wellness with Mannings and DDB Group Hong Kong
HONG KONG — Mannings, the largest health and beauty chain in Hong Kong, has launched a brand campaign in Hong…
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This testicular cancer awareness campaign uses football highlights to encourage self-checks
OHIO, USA — It is estimated that 8,000 to 10,000 men will develop testicular cancer every year, with 1 in…
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National Library Board, Singapore revives reading with gamified campaign by LePub APAC
SINGAPORE — In an era where technology and AI are often viewed as threats to traditional education and reading habits, the…
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Mercedes-Benz Thailand and TeamXThailand rally the ‘Benz’ effect in new campaign on Thais’ nickname trend
BANGKOK, THAILAND — Thai culture is renowned for its richness and depth, and nowhere is this more evident than in the…
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Boonthavorn collaborates with VML Thailand to inspire home creativity
BANGKOK, THAILAND — Popular Thai home improvement retailer Boonthavorn and creative agency VML Thailand have shown consumers just how easy it…
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Dentsu Hong Kong launches breakfast campaign on Café de Coral’s sustainability efforts
HONG KONG — Café de Coral, one of the biggest go-to restaurant chains in Hong Kong, has once againpartnered with…
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Pepperfry unveils ‘non-stub’ furniture for April Fool’s
MUMBAI, INDIA — Pepperfry, the leading online furniture and home decor destination in India, is adding a dose of humor…
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Lay’s and AlmapBBDO use AI in social experiment against sexism in football
SAO PAULO, BRAZIL — We know how latent Brazil’s “women in soccer” issue is today. Just like other topics that…
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Volkswagen and DDB Sydney create innovative app to reduce collisions with kangaroos and wildlife
MELBOURNE, AUSTRALIA — A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos, regional…
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Philippine brands serve up April Fool’s laughter with absurd product launches
MANILA, PHILIPPINES — Renowned for their zest for life and infectious sense of humor, Filipinos have long cherished the art…
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Cadbury Dairy Milk shines light on the off-screen heroes behind beloved on-screen ones with ‘Thank You First Coach’
LONDON, UK — Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our beloved cricket stars with…
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Nothing comes close to the Hong Kong Sevens, says Cathay and Publicis HK’s thrilling campaign
HONG KONG — As an official sponsor of the Cathay/HSBC Hong Kong Sevens, Cathay has launched a campaign that’s designed…
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