Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Meet the Meowzer: a new perfect pet solution devised by Whiskas and Colenso BBDO
AUCKLAND, NEW ZEALAND — The whole world wants a dog. But what people are searching for tells a different story,…
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From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Leo Burnett Australia and Johnnie Walker host Mardi Gras Debutante Ball for Festival First-Timers
MELBOURNE, AUSTRALIA — Johnnie Walker continues to take bold steps towards progressing equality with its latest campaign in partnership with…
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K-pop group Seventeen’s BSS is the new face of Oppo Reno11 F 5G
MANILA, PHILIPPINES — Global leading smartphone brand OPPO has officially announced the appointment of BSS (SEVENTEEN) members – SEUNGKWAN, DK,…
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McDonald’s realizes WcDonald’s from anime and manga communities
MANILA, PHILIPPINES — Anime and manga often skirt copyright around popular brands by drawing recognizable versions but ever so slightly…
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We Fly With Her: Philippine Airlines keeps going further, with nine all-female-crew flights in a week
MANILA, PHILIPPINES — Philippine Airlines (PAL) has always been a pioneer in inclusivity in aviation, having trained and flown the…
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New spot from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota sector encourages generosity during Ramadan
JEDDAH, SAUDI ARABIA — A new Ramadan campaign from creative agency Serviceplan Arabia and passenger car division Abdul Latif Jameel Motors –…
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Dove Nepal goes deep on appreciation of women’s beauty and strength
KATHMANDU, NEPAL — For Women’s Day, Dove launched a special initiative in Nepal to honor and uplift women, emphasizing the significance…
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Angkas goes low budget on announcement and big on app upgrade
MANILA, PHILIPPINES — Angkas, the popular motorcycle taxi app, took a unique approach to promoting its latest upgrade — a…
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STAYC pays tribute to role models with Spotify K-Pop ON! single
MANILA, PHILIPPINES — K-Pop “TEENFRESH” pioneers STAYC released their Spotify K-Pop ON! (온) Single featuring their rendition of “FANCY” by…
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This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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MG Motor and Havas Middle East launch MG ONE with celebration of rhythm in partnership with Shahyn
DUBAI, UAE — MG Motor, in collaboration with its regional agency Havas Middle East, has launched the all-new MG ONE with…
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Cheerz and Steve celebrate the stories behind every smile
PARIS, FRANCE — Cheerz, a leading actor in online photo printing, has teamed up with creative agency Steve for the first…
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