Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Skyn’s Valentine’s Day spot by UltraSuperNew explores the question, ‘What happens when AIs go on a date?’
TOKYO, JAPAN — Leading condom brand SKYN has launched its annual Valentine’s Day campaign for the Japanese market, showcasing the…
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This week’s ad roundup sees the Heart back in finance, what ‘that’ peach emoji really means, and the power of the dragon
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Celebrate the resilience of Singaporeans with MullenLowe and the Ministry of Communications and Information this Chinese New Year
SINGAPORE — Creative agency MullenLowe Singapore has collaborated with local director Royston Tan to launch a moving and uplifting Chinese New Year film titled “Extended Love.” The three-minute film celebrates the…
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Adam&eveDDB launches film for the world’s first disability inclusion summit with Valuable 500
LONDON, UK — A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, has just been launched.…
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St Luke’s and Holocaust Memorial Day Trust light up UK landmarks with digital candle display
LONDON, UK — Iconic outdoor advertising sites across the UK lit up to mark Holocaust Memorial Day in creative agency…
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Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
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Nadine Lustre and Bea Alonzo present Oppo’s nature-inspired Reno11 Series 5G ad
MANILA, PHILIPPINES — Offering an exclusive first look at the OPPO Reno11 Series 5G, brand ambassadors Bea Alonzo and Nadine…
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FairPrice embraces the dragon spirit of kindness in Chinese New Year campaign
SINGAPORE — This Chinese New Year, supermarket chain FairPrice and creative agency Homeground United resurface the legendary story of the…
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Serviceplan Middle East hijacks Google photos to unveil the new BMW iJack
DUBAI, UAE — When it comes to electric vehicles in the UAE, data shows that public charging stations are the…
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GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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This week’s top campaigns include mazes unlocked by cookies, sex advice from the Australian government, and an acid attack ‘look book’
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Xiaomi transforms security tech into Mumbai’s animated explorer
MUMBAI, INDIA — The emergence of Computer Generated Imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive…
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