Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
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Duolingo offers buckets of Fried ‘Chicken’ in exchange for learning sessions during the holidays
TOKYO, JAPAN — Consistency is key when learning a language; that’s why Duolingo doesn’t spare any effort in reminding its learners to do their lessons…
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Singapore’s Land Transport Authority rolls out awareness campaign for electric vehicles with The Secret Little Agency
SINGAPORE — The Land Transport Authority (LTA) unveiled the first of a three-part series of films to demonstrate electric vehicles…
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La América gets Argentina’s biggest beer brand Quilmes to let customers pay what they want
BUENOS AIRES, ARGENTINA — The Argentine agency La América presents its new work for ABI and its local beer Quilmes.…
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McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
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DermapenWorld and Cutwater redefine skincare norms with ‘Nothing Routine’
MELBOURNE, AUSTRALIA — Skincare brand DermapenWorld and creative and media agency of record, Cutwater, have teamed together to launch an…
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Liseberg’s Peak Fear Experiment yields surprising results in the search for optimal recreational fear
GOTHENBURG, SWEDEN — The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on…
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TBWA\Helsinki shows domestic violence imagery in ‘Silent Night, Violent Night’ campaign
HELSINKI, FINLAND — Finland is the second most dangerous place for women in the European Union where one in three women experiences intimate partner…
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KFC bucket billboards shine across Bangkok, reinventing the ‘free delivery’ experience
BANGKOK, THAILAND — Keeping its high-energy spirit burning bright right up to the very end of the year, KFC turns…
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New ‘Elevator’ ad marks Cadbury 5 Star and Ogilvy India’s latest venture into ‘Do Nothing’ humor
NEW DELHI, INDIA — Chocolate brand Cadbury 5 Star and creative agency Ogilvy India have come together to launch yet another quirky “Do…
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Santa Claus fights cancer in Gustave Roussy and Publicis Conseil’s Christmas tale of hope
PARIS, FRANCE — Cancer has never been cured as much as it is today, yet when we think about cancer,…
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IKEA and Ogilvy Philippines surprise the country by turning living spaces into IKEA stores
MANILA, PHILIPPINES — The world’s biggest IKEA store arrived in the Philippines back in 2021, exciting Filipinos who’ve always wanted…
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Samsung creates epic interactive livestream experience for DeepScreen® Alive gameplay
LONDON, UK — Samsung Gaming Hub has turned the Piccadilly Lights into an interactive 3D livestream featuring two gaming influencers…
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