Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Budget Direct heeds the call of a pool cleaner-wrecked household in 303 MullenLowe spot
SYDNEY, AUSTRALIA — Just in time for summer, and in keeping with the tongue-in-cheek cinematic style that it’s known for,…
Read More » -
Stephen Fry narrates eerie campaign by House 337 on the reality of missing people every year
LONDON, UK — A high-profile launch of a new audiobook narrated by Stephen Fry – The Missing Lines, which frustrated listeners with its abrupt ending – is today revealed to…
Read More » -
From Unbranded Menu’s victorious run to a Arctic-based summer paradise, here are our campaign picks this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
Read More » -
‘Like a Magnum’ is never as good as the original, says Lola MullenLowe Madrid’s latest for the classic stick ice cream
LONDON, UK — Magnum, the classic stick ice cream born in 1989, is launching a new campaign that cleverly emphasizes…
Read More » -
Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees
PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organicgrowth, first on…
Read More » -
Hello bank! goes ‘online and better’ in new campaign by Marcel that underlines no compromises with the digital bank
PARIS, FRANCE — With the increasing digitalization of banking practices, online banking will increasingly become “THE” bank for independent customers…
Read More » -
Midea turns Icelandic winter into a Hawaiian Paradise
KLEIFARVATN, ICELAND — At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed…
Read More » -
Publicis•Poke and Renault UK imagine how cars play in the collective future
LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink…
Read More » -
A behind the scenes look at Leo Burnett’s Unbranded Menu and its 2023 awards streak
MANILA, PHILIPPINES — Philippine advertising is ever evolving, with more and more works not just displaying the dynamic creativity and…
Read More » -
Duolingo offers buckets of Fried ‘Chicken’ in exchange for learning sessions during the holidays
TOKYO, JAPAN — Consistency is key when learning a language; that’s why Duolingo doesn’t spare any effort in reminding its learners to do their lessons…
Read More » -
Singapore’s Land Transport Authority rolls out awareness campaign for electric vehicles with The Secret Little Agency
SINGAPORE — The Land Transport Authority (LTA) unveiled the first of a three-part series of films to demonstrate electric vehicles…
Read More » -
La América gets Argentina’s biggest beer brand Quilmes to let customers pay what they want
BUENOS AIRES, ARGENTINA — The Argentine agency La América presents its new work for ABI and its local beer Quilmes.…
Read More » -
McDonald’s likes a bargain in new poster-spilling ad by Leo Burnett UK, underlines great deals for the new year
LONDON, UK — This January, Leo Burnett and McDonald’s are taking the “Like Getting Your Money’s Worth?” platform to new heights – launching the “Money’s Worth Media” campaign with an oversized OOH ad,…
Read More »
