Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Achievement unlocked: The gamingXmarketing work that caught Rey Tiempo’s Game On eye
MANILA, PHILIPPINES — With Cannes Lions International Festival of Creativity’s historic move of debuting a category wholly meant for Gaming…
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These ad picks don’t shy away from unexpected adventures, extraordinary twists, and hard truths
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Royal Stag’s AI-led fan experience for the World Cup features India’s biggest cricket icons
MUMBAI, INDIA — Strengthening its long-standing association with cricket at the global level, Seagram‘s Royal Stag is thrilled to launch of an innovative and…
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Yell BKK and PTT LPG join forces to support local eateries in Thailand
BANGKOK, THAILAND — Restaurants use gas stoves frequently, driving the community’s grassroots economy. Because gas stove products are considered items closely…
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The Singapore Tourism Board turns ordinary moments into extraordinary adventures in ‘Made in Singapore’
SINGAPORE — The Singapore Tourism Board (STB) has unveiled “Made in Singapore,” its latest global campaign that invites the world to…
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The MOA Ball’s FIBA transformation by Smart scores Best Outdoor Ad recognition from Bestads
MANILA, PHILIPPINES — After turning the SM Mall of Asia (MOA) Ball into a giant basketball with a hoop to…
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MG Motor levels up customer care with a personal message from its Managing Director
DUBAI, UAE — Renowned British-born automotive brand MG Motor is set to revolutionize the Saudi market, aiming to provide an…
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Ford’s nostalgia-filled film celebrates the brand’s 120th anniversary
BEIJING, CHINA — To mark Ford’s 120-year anniversary, Ford, in partnership with creative agency Wieden+Kennedy Shanghai, launched the “Wild At…
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Mr. D.I.Y. and FCB Shout create record-setting big-vertisments
KUALA LUMPUR, MALAYSIA — Ask any recent visitors to Kuala Lumpur’s Titiwangsa Lake Park what was the most memorable thing…
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Breast Cancer Now and BMB’s film depicts reality of living with secondary breast cancer
LONDON, UK — Breast Cancer Now, the UK’s leading breast cancer research and support charity, has released a powerful and…
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HSBC and MSL bring Hong Kong together in support of its esports team as the Hangzhou Asian Games approaches
HONG KONG — Financial services company HSBC and public relations and integrated communications network MSL Hong Kong have joined hands to launch the new…
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Ranveer Singh joins Adidas Originals in celebrating the Trefoil’s cultural impact
GURGAON, INDIA — Adidas Originals, the pioneering sportswear brand for the streets, has launched a new campaign that cements the…
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TikTok Fashion Month connects people across borders through the power of style and culture
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, unveiled its transformative TikTok Fashion Month campaign. This month-long event…
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