Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Meta and BETC celebrate Rugby World Cup 2023 with Innovation
PARIS, FRANCE — Meta, the official supplier of the Rugby World Cup France 2023, is bringing its Superfans to life…
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Cadbury Dairy Milk encourages unity ahead of ICC Cricket World Cup
MUMBAI, INDIA — As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has…
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Mondelez Kinh Do and Publicis turn Tet Trung Thu into a day of togetherness for Vietnamese employees
HO CHI MINH, VIETNAM — Mondelez Kinh Do is calling on Vietnamese employers to give people one full day off to celebrate…
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Cadbury Gems empowers kids with new music platform
MUMBAI, INDIA — Cadbury Gems, one of India’s oldest and most beloved bite-sized chocolate brands, has launched a new campaign…
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G-Shock India rises above the shocks with Wieden + Kennedy
MUMBAI, INDIA — Creative agency Wieden+Kennedy India has unveiled “Rise Above The Shocks,” a compelling campaign designed to encourage individuals…
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Rabbit’s Tale introduces GQ Apparel’s new socks that won’t let the bad smell ‘kick in’
BANGKOK, THAILAND — Rabbit’s Tale, Thailand’s norm-breaking experience agency, has teamed up with GQ Apparel, the innovative tech apparel brand, to introduce…
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Achievement unlocked: The gamingXmarketing work that caught Rey Tiempo’s Game On eye
MANILA, PHILIPPINES — With Cannes Lions International Festival of Creativity’s historic move of debuting a category wholly meant for Gaming…
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These ad picks don’t shy away from unexpected adventures, extraordinary twists, and hard truths
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Royal Stag’s AI-led fan experience for the World Cup features India’s biggest cricket icons
MUMBAI, INDIA — Strengthening its long-standing association with cricket at the global level, Seagram‘s Royal Stag is thrilled to launch of an innovative and…
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Yell BKK and PTT LPG join forces to support local eateries in Thailand
BANGKOK, THAILAND — Restaurants use gas stoves frequently, driving the community’s grassroots economy. Because gas stove products are considered items closely…
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The Singapore Tourism Board turns ordinary moments into extraordinary adventures in ‘Made in Singapore’
SINGAPORE — The Singapore Tourism Board (STB) has unveiled “Made in Singapore,” its latest global campaign that invites the world to…
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The MOA Ball’s FIBA transformation by Smart scores Best Outdoor Ad recognition from Bestads
MANILA, PHILIPPINES — After turning the SM Mall of Asia (MOA) Ball into a giant basketball with a hoop to…
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MG Motor levels up customer care with a personal message from its Managing Director
DUBAI, UAE — Renowned British-born automotive brand MG Motor is set to revolutionize the Saudi market, aiming to provide an…
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